Tom Ford Beauty x St Regis Riyadh Afternoon Tea

A beauty-led experience that turns afternoon tea into a statement

Tom Ford Beauty and The St. Regis Riyadh come together in a collaboration that feels natural. Set at VIA Riyadh, the Tom Ford Beauty Afternoon Tea takes a familiar ritual and gives it a sharper point of view, one where food, setting, and beauty sit comfortably in the same conversation.

What makes the partnership work is a shared understanding of precision. Tom Ford Beauty has always been rooted in control, polish, and a certain visual authority. The St. Regis brings with it a long-standing relationship with ritual and service, where afternoon tea is treated with care. Together, they offer an experience that feels considered and complete.

The setting plays an important role. Within the St. Regis, rich colours, clean lines, and composed presentation set the mood. The menu follows suit. Savoury bites are artistic. Pastries and desserts are detailed but not overworked. Everything feels balanced, designed to be enjoyed without distraction.

What stands out is how beauty is introduced into the experience. There is no heavy-handed branding, no interruption to the flow of the afternoon. Instead, Tom Ford Beauty appears in moments that invite conversation. It feels less like a promotion and more like an extension of the setting, allowing guests to engage with the brand in a way that feels relaxed and social and very sensory.

For The St. Regis Riyadh, the collaboration adds a contemporary layer to one of its most recognisable rituals. Afternoon tea remains familiar, but this version speaks directly to the city’s current pace and sensibility. It reflects how Riyadh continues to adopt global luxury experiences while shaping them to fit its own lifestyle.

For Tom Ford Beauty, the partnership offers something different from a retail or campaign setting. Here, the brand exists within time and atmosphere. It is experienced slowly, across a table, among friends, and through shared moments.

The Tom Ford Beauty Afternoon Tea is available for a limited time at The St. Regis Riyadh in VIA Riyadh. Reservations are recommended. It is an experience best approached without hurry, designed for those who appreciate detail, good service, and the pleasure of staying a little longer than planned.

For bookings, call 055 032 5736

The Tom Ford x St Regis Afternoon Tea is available daily from 4:00pm in the Drawing Room