Jaeger-LeCoultre Unveils “The Precision Pioneer” Collection

The “Watchmaker of Watchmakers”, hosted an immersive experience into the brand’s legacy of technical mastery

Jaeger-LeCoultre, the renowned Swiss Maison known as the “Watchmaker of Watchmakers”, hosted an exclusive media preview of “The Precision Pioneer” Collection at its Solitaire Mall Boutique in Riyadh, offering an immersive experience into the brand’s legacy of technical mastery, heritage, and haute horology excellence.

Held at the Jaeger-LeCoultre Boutique in Solitaire Mall, the private preview welcomed selected media and guests to explore a curated collection celebrating the Maison’s relentless pursuit of precision, a core philosophy that has defined Jaeger-LeCoultre since its founding in 1833.

The experience highlighted four key pillars of watchmaking excellence: Precision of Production, Precision of Chronometry, Precision of Regulating Organs, and Precision of Complications. Through refined storytelling, archival elements, and iconic timepieces, guests were immersed in the scientific and artistic world that has positioned Jaeger-LeCoultre as one of the most respected names in fine watchmaking.

In line with the Maison’s ongoing dialogue between watchmaking and artistic expression, guests were also invited to participate in an exclusive Olfactive Masterclass, exploring the connection between precision and the art of scent. The immersive session reflected Jaeger-LeCoultre’s annual creative approach of collaborating with a distinct art form, this year, focusing on perfumery, drawing parallels between the meticulous craftsmanship of fine watchmaking and the layered composition of fragrance.

This sensory experience offered a new dimension to the collection, reinforcing how precision transcends disciplines, from mechanical movements to olfactory creation.

The boutique itself reflected a Swiss-inspired design language, combining minimalist luxury with warm architectural details, creating an intimate atmosphere for guests to discover the brand’s craftsmanship up close. Key collections on display included the legendary Reverso, known for its signature reversible case, alongside high-complication and limited-edition models that showcase the Maison’s in-house manufacturing expertise.

With over 1,400 calibres and 430 patents, Jaeger-LeCoultre remains one of the few true Manufactures in the world to design, develop, decorate, and produce all of its timepieces under one roof, across more than 180 watchmaking skills.

“The Precision Pioneer” Collection at Solitaire Mall not only celebrates Swiss craftsmanship and innovation, but also reinforces Riyadh’s growing position as a regional luxury and cultural hub — attracting global maisons and high-end experiences to the Kingdom.

Senior representatives and brand management were present during the preview, offering media exclusive insight into the brand’s heritage, technical philosophy, and future vision.

About Jaeger-LeCoultre

Founded in 1833 in Switzerland, Jaeger-LeCoultre is widely regarded as the “Watchmaker of Watchmakers.” The Maison is a true Manufacture, bringing together more than 180 watchmaking skills under one roof to create some of the world’s most complex and refined timepieces. With over 190 years of innovation, Jaeger-LeCoultre continues to shape the future of haute horology through technical excellence, timeless design, and in-house mastery.

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@JaegerLeCoultre www.jaeger-lecoultre.com