Burberry Takes the Long Way Home

For Autumn 2026, Daniel Lee takes us into the English countryside for a road trip steeped in music, weather, heritage

The British road trip rarely begins with much ceremony. A car is packed, a route is loosely agreed upon and the city gradually disappears in the rear view mirror. Motorways narrow into country roads, villages interrupt the journey and an open window carries in the smell of grass and summer air. Music becomes inseparable from the landscape passing outside. Somewhere along the way, the journey begins to matter as much as wherever everyone thought they were going.

Burberry understands the romance of this ritual particularly well. For its latest Autumn 2026 chapter, Escape to the Countryside, Daniel Lee takes the house out of the city and onto the road with Moses Martin, Edie Campbell, Nora Attal and Sang Woo Kim. Photographed by Chris Rhodes, the campaign follows the group through an English summer day of winding lanes, rolling fields and spontaneous stops before eventually arriving at Deene Park, the historic country estate in Northamptonshire.

For Martin, the campaign carries another milestone. It marks his fashion campaign debut, placing the musician alongside three established names within fashion while allowing music to become part of the narrative itself. His band, People I’ve Met, provides the soundtrack with For Hire, giving the journey a personal connection that extends beyond casting.

Martin fronts the New York based trio alongside Orlando Wiltshire and Andrew Suster. The group grew from friendships formed during high school in Los Angeles before taking shape as a band after moving east for college. Their debut EP Bunny arrived in May 2026, following releases including Promise, For Hire and Loving One. Here, For Hire slips naturally into Burberry’s vision of a long drive through England, carrying the campaign forward with the easy intimacy of a song that becomes attached to a particular journey.

Daniel Lee has spoken about music on long drives becoming part of the memories created along the way, and the campaign leans into that familiar relationship between sound and place. The photographs look through open car windows and follow moments between destinations, allowing fields, villages and roadside pauses to become as important as the arrival at Deene Park.

The setting also brings Burberry back to territory the house has occupied for generations.

Thomas Burberry founded the company in 1856, and 2026 marks its 170th anniversary. The relationship between Burberry and the outdoors stretches through much of that history, from the development of weather resistant gabardine to clothing created for explorers and adventurers. Protection from the elements eventually became inseparable from the visual identity of the house, with the trench coat travelling far beyond its functional origins to become one of British fashion’s most recognizable pieces.

Under Lee, those codes continue to move between their historical origins and contemporary British life. Across Burberry’s 2026 campaigns, Britishness has appeared through music, sport, countryside escapes and the everyday rhythms of London. The country road is another piece of that landscape, giving Autumn 2026 a setting where weather, practicality and personal style can coexist without feeling staged.

The clothes are built for precisely that movement between environments. House Check appears in archive beige across accessories intended to travel easily between town and country. The zip tote and bucket bag join the Primrose and Pocket styles in coated canvas, carrying one of Burberry’s most familiar visual signatures into shapes designed for everyday use.

The collection becomes lighter as summer enters the picture. Cotton piqué polos sit alongside check bikinis, while outerwear accounts for the unpredictability of British weather. The men’s Leadenham trench is cut to a mid length silhouette in water resistant cotton gabardine, maintaining a direct connection to one of the materials most closely associated with Burberry. For women, the lightweight Tillydrine introduces a more fluid shape through a ruched, flared hem and antique finish hardware.

These pieces make sense within the world Rhodes photographs. A countryside escape in Britain can move from sunshine to rain within an afternoon, and Burberry has spent much of its history designing for exactly that uncertainty. Here, the practicality is absorbed into the styling rather than treated as technical performance. A trench belongs in the car because the weather may turn. A large check tote carries what the day requires. A polo works when the sun returns.

Deene Park gives the final scenes another layer of Englishness. The Northamptonshire estate provides the architectural conclusion to a journey spent largely in motion, moving the group from open roads and fields into the grounds of a traditional country house. The transition allows Burberry’s wardrobe to travel through several versions of Britain within the same day, from the casual familiarity of a road trip to the grandeur of an English estate.

There is nostalgia within the imagery, particularly in the references to Burberry’s own archive, but the casting keeps the story connected to the present. Campbell brings the familiarity of a model whose career has long intersected with British fashion, while Attal and Kim join Martin in a group that feels generationally and culturally broader than a literal recreation of some imagined English past.

Martin is particularly interesting within that equation. His famous family inevitably brings recognition, yet the campaign gives him a role connected to his own creative life. His music accompanies his first major fashion appearance, allowing Burberry to introduce him through the thing he is actively building rather than treating him purely as a celebrity offspring.

It also continues the close relationship between Burberry and British music that Lee has repeatedly drawn upon. Earlier in 2026, the house’s summer campaign explored music as a cultural language through a cast that included Twiggy alongside contemporary artists and models. Escape to the Countryside brings that relationship somewhere more personal. Music leaves the stage and enters the car, becoming part of an ordinary summer ritual.

That ordinariness gives the campaign much of its charm. The fantasy is accessible enough to recognize. Pack a bag. Pick up friends. Leave the city. Stop when something looks interesting. Turn the music up. Let the road determine part of the day.

Burberry has plenty of history to draw upon after 170 years, but its strongest contemporary expressions often emerge when those archives connect with experiences that still feel familiar. The countryside, unpredictable weather, a good coat in the back of the car and music playing as the landscape changes outside the window all belong naturally within the house’s world.

By the time the group reaches Deene Park, the clothes have travelled through villages, fields and country roads rather than remaining suspended within the controlled environment of a fashion image. The House Check looks at home beside an open car door. Gabardine returns to the weather it was created to navigate. A new musician enters fashion with his own song playing in the background.

For Autumn 2026, Burberry’s British summer is found somewhere between the city and the country house, windows down, music on and the road stretching ahead.