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Lightweight, versatile, and timeless, The Summer Diamond Edit reflects the evolving way women wear fine jewellery today Summer has always influenced the way we dress. As wardrobes become lighter and travel itineraries begin to fill with destination weddings, coastal escapes, and long evenings spent outdoors, jewellery naturally follows suit. Increasingly, women are seeking pieces that feel effortless rather than elaborate, versatile rather than occasion specific, and refined enough to accompany every chapter of the season without ever feeling out of place. It is this shift in lifestyle that inspires The Summer Diamond Edit by Amaar Jewels, a thoughtfully curated collection of fine jewellery designed to move as seamlessly as the modern woman herself. Rather than presenting diamonds solely through the lens of formal occasions, the collection embraces a more contemporary philosophy, one where exceptional craftsmanship becomes part of everyday life, accompanying everything from relaxed mornings by the sea to elegant celebrations after sunset. At the heart of the collection is an appreciation for simplicity executed with precision. Crafted in 18 karat gold and set with certified lab grown diamonds, the edit brings together delicate necklaces, refined tennis bracelets, understated earrings, and versatile rings that invite layering while remaining equally striking when worn alone. The silhouettes are intentionally timeless, allowing the focus to remain on proportion, light, and craftsmanship rather than fleeting seasonal trends. That versatility reflects a broader evolution taking place within the world of fine jewellery. Where diamonds were once reserved primarily for milestone occasions, today's collectors increasingly view them as part of an everyday wardrobe. Fine jewellery has become less about waiting for the right moment and more about investing in pieces that integrate naturally into daily life, offering longevity, personal expression, and enduring quality beyond a single event or season. Amaar Jewels has built its identity around that changing perspective. Founded with the belief that luxury should feel both contemporary and accessible, the brand specialises in certified lab grown diamonds, offering an alternative that combines the same physical, chemical, and optical properties as mined diamonds with a production process that appeals to an increasingly conscious generation of buyers. Lab grown diamonds are graded using the same internationally recognised standards of cut, colour, clarity, and carat weight, and certified by leading gemological laboratories, reinforcing their place within today's fine jewellery landscape. For founder Mihika Kothari Javeri, the collection reflects the realities of how women live today. Whether travelling between cities, attending family celebrations, or building wardrobes that transition effortlessly from day to evening, jewellery has become an extension of lifestyle rather than a carefully preserved possession. As she explains, the Summer Diamond Edit was created for women seeking pieces that feel "effortless, versatile, and meaningful," combining everyday wearability with the sense of occasion that accompanies life's most memorable moments. That emphasis on permanence rather than seasonality gives the collection its greatest appeal. Although conceived with summer in mind, the edit avoids overt references to trends or destinations, instead favouring classic proportions and understated elegance that remain relevant long after the season has passed. The result is jewellery designed to travel easily, layer naturally, and become part of the personal stories created along the way. The launch also reflects Amaar Jewels' continued growth across international markets. Alongside its expanding network of boutiques throughout the UAE, the brand has established a presence in Kuwait, Iraq, Hong Kong, and India, while also offering personalised home consultations within the UAE for clients seeking a more intimate approach to discovering fine jewellery. Ultimately, The Summer Diamond Edit is less about dressing for a particular destination than embracing a new way of wearing diamonds altogether. It reflects a generation that values craftsmanship alongside conscious choices, versatility alongside beauty, and timeless design over seasonal excess. In doing so, Amaar Jewels presents a collection that feels perfectly attuned to the rhythm of modern summer living, where the finest luxury is often found in the pieces worn most often.

Inspired by the Bvlgari Hotel Roma, the Salone Olfattivo invites visitors into a sensory journey shaped by fragrance, craftsmanship, and Italian elegance The finest luxury experiences rarely begin with the object itself. Instead, they unfold through atmosphere, through the architecture of a room, the warmth of a welcome, the quality of light across carefully chosen materials, and the subtle rituals that invite guests to slow down and become fully present. Long before a jewel is worn or a fragrance touches the skin, there is an emotional landscape that shapes the way it will ultimately be remembered. It is this philosophy that defines the new Salone Olfattivo, an immersive fragrance destination created by Bvlgari at Bloomingdale's, The Dubai Mall throughout June. Rather than presenting perfume through a traditional retail environment, the Roman High Jewellery Maison has conceived a space that reflects its wider universe, one where fragrance, architecture, hospitality, and craftsmanship exist as part of the same narrative. The experience draws direct inspiration from the interiors of the Bvlgari Hotel Roma, the flagship expression of the maison's hospitality philosophy that opened in the heart of the Eternal City in 2023. Much like the hotel itself, the Salone Olfattivo embraces the warmth and intimacy of an elegant Italian residence rather than the formality of a luxury boutique. Guests are invited to move through the space at their own pace, discovering each fragrance naturally as they progress through an environment designed to feel welcoming, tactile, and quietly refined. The layout itself plays an important role within that journey. Built around a circular architectural language, the Salone Olfattivo encourages fluid movement, creating a sense of continuity and connection rather than directing visitors through a conventional retail path. The absence of rigid boundaries allows each discovery to unfold organically, echoing the effortless hospitality that has become synonymous with the Bvlgari name. Materiality is equally central to the experience. Warm earth tones drawn from Bvlgari's distinctive visual palette create an atmosphere of understated richness, while textured finishes and carefully balanced proportions reinforce the maison's longstanding appreciation for Italian craftsmanship. Every detail has been considered not simply for its aesthetic value, but for the way it contributes to an emotional sense of comfort and belonging. Throughout the space, fragrance is presented with the same reverence traditionally reserved for high jewellery. Each perfume is displayed alongside golden elements that reference the inseparable relationship between Bvlgari's twin worlds of jewellery and perfumery, reinforcing the idea that both disciplines are expressions of artistry, material excellence, and timeless Roman elegance. For the maison, fragrance has never existed as a separate category, but rather as another precious creation capable of expressing beauty through exceptional craftsmanship and emotion. At the centre of the Salone Olfattivo stands one of its most symbolic elements, a bespoke ceramic bell handcrafted in Sardinia by an Italian artisan. More than a decorative object, the bell represents what Bvlgari describes as the fil rouge, the invisible thread connecting each of the maison's fragrance spaces around the world. It also serves as a tribute to the mani intelligenti, the skilled hands whose craftsmanship remains fundamental to every Bvlgari creation, whether shaping gemstones, precious metals, fine leather, or fragrance itself. The installation reflects a broader evolution taking place within luxury retail, where the emphasis is shifting from transaction to experience. Increasingly, maisons are creating environments that communicate identity through atmosphere rather than product alone, inviting guests to engage with craftsmanship, heritage, and storytelling in ways that feel personal and immersive. The Salone Olfattivo embraces that direction beautifully, allowing fragrance to be encountered not as something displayed behind glass, but as part of a carefully choreographed sensory journey. For Bvlgari, whose history has always been rooted in the meeting of exceptional craftsmanship and Italian artistry, the concept feels entirely authentic. Founded in Rome in 1884, the maison has consistently drawn inspiration from architecture, colour, history, and the Italian art of living, extending those influences across jewellery, watches, hospitality, accessories, and fragrance. The Salone Olfattivo brings those worlds together in a single destination, where scent becomes another expression of the maison's enduring pursuit of beauty. Running throughout June at Bloomingdale's, The Dubai Mall, the installation offers more than an opportunity to discover Bvlgari's fragrance creations. It invites visitors to step briefly into the atmosphere of Rome itself, where craftsmanship, hospitality, and scent come together in an experience designed to be savoured as thoughtfully as the fragrances it celebrates.

Rooted in Florentine artistry, Movement in Light celebrates jewellery designed to evolve with the woman who wears it The finest jewellery rarely draws attention through scale alone. Instead, it reveals itself gradually, through the way it catches light as the wearer moves, the quiet precision of its craftsmanship, and the relationship it creates with the body over time. The most enduring pieces feel almost alive, responding to gesture, shifting with every movement, and becoming an extension of the person wearing them rather than simply an object of adornment. That philosophy sits at the heart of FerriFirenze's Spring Summer 2026 collection, Movement in Light, a chapter that continues the Florentine maison's exploration of contemporary femininity through craftsmanship deeply rooted in Italian heritage. Rather than presenting jewellery as something reserved for ceremony, the collection embraces a more instinctive vision of luxury, one in which exceptional pieces are designed to move effortlessly through everyday life alongside the women who wear them. The campaign itself reflects that sensibility. Set within luminous interiors where natural light becomes part of the composition, the FerriFirenze woman is portrayed not through theatrical glamour but through quiet confidence. Her elegance feels entirely unforced, expressed through movement, gesture, and presence rather than performance. Jewellery becomes inseparable from the body, revealing itself through shifting reflections, tactile textures, and subtle moments of motion that give each piece a remarkable sense of life. This relationship between movement and craftsmanship unfolds across four distinct collections, each interpreting the idea through its own visual language while remaining connected by the maison's unmistakable Florentine identity. The Light collection explores colour as though it were suspended in motion. Delicate compositions of sapphires in strawberry pink, lemon yellow, mint green, deep orange, and luminous blue appear almost weightless, engineered with exceptional precision so the gemstones move gently with the wearer while remaining perfectly secure. Crafted in combinations of yellow, white, and rose gold, the collection balances technical mastery with remarkable lightness, creating rings, pendants, and earrings that feel both vibrant and quietly refined. Rather than overwhelming the eye, the colours unfold softly, capturing the changing character of natural light throughout the day. Movement takes on a more playful expression within Trilly, where sound becomes part of the design itself. Inspired by the delicate chime created as diamonds and gemstones softly touch one another, the collection transforms jewellery into a living, sensory experience. Fluid silhouettes and carefully engineered mechanisms allow gemstones to move naturally, creating pieces that feel animated without sacrificing elegance. White diamonds meet pale blue sapphires, pink sapphires, brown diamonds, and vivid tsavorites across different gold variations, introducing unexpected colour pairings that reinforce the collection's sense of spontaneity and joy. Elsewhere, Chiacchierino looks toward Italy's rich artisanal heritage for inspiration. Drawing from the intricate techniques of traditional lace making, the collection translates delicate knots and open structures into finely crafted gold and diamond compositions that balance softness with architectural precision. The result is jewellery that appears remarkably light despite its technical complexity, reflecting FerriFirenze's ability to reinterpret historical craftsmanship through an unmistakably contemporary lens. Earrings, colliers, bracelets, pendants, and rings combine feminine elegance with sculptural form, demonstrating how centuries old artisanal traditions can continue evolving within modern luxury. The fourth collection, Giulio, offers perhaps the clearest expression of the maison's own story. Named in honour of co-founder Giulio Ferrari, the collection draws inspiration from classical Roman symbolism, reimagining enduring circular forms through bold yellow gold compositions designed to move fluidly with the body. Floral diamond elements finished with white rhodium accents introduce luminosity to one interpretation, while another pairs yellow diamonds with turquoise, echoing the richness of ancient Roman ornamentation through a distinctly contemporary perspective. The result feels sculptural, confident, and timeless without becoming nostalgic. Together, the four collections reveal a house increasingly interested in the emotional relationship between jewellery and movement. Rather than treating fine jewellery as static objects intended only for display, FerriFirenze continues to explore how craftsmanship can respond to the rhythms of modern life. Every technical decision, from articulated settings to fluid mechanisms and carefully balanced proportions, serves a larger purpose of creating pieces that live alongside the wearer rather than remaining separate from her. That philosophy has become central to FerriFirenze's evolution in recent years. Rooted in the traditions of Florentine goldsmithing yet continually embracing innovation, the maison has cultivated an identity that values restraint, craftsmanship, and wearability as highly as technical virtuosity. The international recognition the house continues to receive, alongside its growing presence across the Middle East, Europe, and Asia, reflects an increasing appreciation for jewellery that speaks through artistry rather than excess. With Movement in Light, FerriFirenze presents more than a seasonal collection. It offers a meditation on the way jewellery accompanies life itself, changing with gesture, light, and time while remaining quietly constant. In doing so, the maison reminds us that the most compelling expressions of luxury are often those that never remain still, but instead evolve naturally alongside the women who choose to wear them.

QASIMI introduces a permanent collection designed for everyday longevity QASIMI has never been a brand concerned with creating clothing alone. Since its founding, the London based house has used fashion as a vehicle for exploring movement, identity, and cultural exchange, developing a quiet visual language where architecture, craftsmanship, and functionality exist in careful balance. The introduction of its first Permanent Leather Goods Collection feels like a natural continuation of that philosophy, extending the house's distinctive approach beyond ready to wear and into the objects that accompany everyday life. That philosophy now enters a new chapter with the introduction of QASIMI's first Permanent Leather Goods Collection, marking a significant milestone in the house's ten year evolution. Rather than approaching accessories as a seasonal addition, the collection has been conceived as an enduring extension of the brand's identity, offering objects designed to accompany everyday life while remaining true to the values that have defined QASIMI from the beginning. The decision to create a permanent collection feels entirely aligned with the house's approach to design. Instead of chasing trends or introducing accessories tied to a particular season, QASIMI presents a concise collection built around longevity, versatility, and quiet sophistication. Crafted from supple nappa leather in black and brown, the range includes a tote bag, crossbody bag, wash bag, and card holder, each designed to evolve naturally through use while developing a character unique to its owner. The simplicity of the collection is deliberate. Throughout its history, QASIMI has consistently embraced an aesthetic where functionality and refinement exist in equal measure. Here, that philosophy is expressed through clean silhouettes inspired by the practicality of nomadic carrying objects, reinterpreted through contemporary craftsmanship and thoughtful proportion. There is little ornamentation, no unnecessary embellishment, and no attempt to compete with louder expressions of luxury. Instead, the emphasis rests on material, construction, and the quiet confidence that comes from thoughtful design. That sense of purpose has defined the brand since its founding by the late Khalid Al Qasimi in 2015. Conceived as a label that explored cultural dialogue through clothing, QASIMI drew inspiration from the intersections between East and West, tradition and modernity, creating collections that reflected the experiences of an increasingly global generation. Following Khalid's passing in 2019, creative direction was assumed by his twin sister, Sheikha Hoor Al Qasimi, who has continued to evolve the house while preserving its original vision of fashion as a platform for connection, exchange, and thoughtful expression. Under her direction, the brand has continued to resist the increasingly rapid pace of the fashion industry. Rather than pursuing constant reinvention, QASIMI has refined its visual language with patience, allowing each collection to build naturally upon the last. The introduction of permanent leather goods reflects that same measured approach, extending the house's philosophy into objects intended not simply to complement a wardrobe, but to become part of everyday life over many years. The launch also reflects a broader shift taking place within luxury fashion. Increasingly, consumers are gravitating towards pieces that offer longevity, craftsmanship, and emotional durability over seasonal novelty. Permanent collections have become an opportunity for brands to express their core identity through products designed to remain relevant beyond the rhythm of fashion calendars, placing greater emphasis on quality, timelessness, and enduring design. For QASIMI, that direction feels particularly authentic. The house has never been defined by spectacle or logos, but by subtlety, proportion, and the belief that thoughtful design can communicate just as powerfully through restraint as through embellishment. The new leather goods collection continues that conversation with confidence, demonstrating how everyday objects can embody the same architectural clarity and cultural sensitivity that have long distinguished the brand's ready to wear collections. As QASIMI enters its second decade, the introduction of a permanent leather line represents more than the expansion of a product category. It signals the continued maturation of a fashion house that has steadily built one of the region's most distinctive creative identities, one shaped by heritage, contemporary design, and an enduring belief that the most meaningful luxury is often the quietest.

Amouage and Mandarin Oriental unite to create a bespoke fragrance experience inspired by the art of hospitality Luxury hospitality is often remembered through details that seem impossible to define once a journey has ended. A particular quality of light moving across a lobby in the early morning, the feeling of a perfectly prepared room after a long flight, or the quiet assurance of service that anticipates a guest's needs before they are ever spoken. Increasingly, scent has become part of that memory. Invisible yet powerful, it lingers long after departure, capable of transporting someone instantly back to a place, a moment, or a feeling that would otherwise fade with time. Few houses understand the emotional power of fragrance more deeply than Amouage. Since its founding in Oman in 1983, the high perfumery house has built a global reputation through compositions that balance artistry, heritage, and innovation, transforming fragrance into a form of storytelling. It is a philosophy that finds a natural counterpart in Mandarin Oriental, a hospitality group whose own legacy has been shaped by an unwavering commitment to refinement, discretion, and meaningful human connection. Their latest collaboration, Whispers Of The Fan, brings these two worlds together through a bespoke collection of scented amenities created exclusively for Mandarin Oriental properties, translating the essence of the hotel group's identity into fragrance. The project began not with ingredients or accords, but with a journey. When Mandarin Oriental approached Amouage to create a signature scent experience for its guests, Chief Creative Officer Renaud Salmon believed the process demanded a deeper understanding of the brand's origins. Joined by perfumer Suzy Le Helley, he travelled to Hong Kong and Bangkok, the two cities that shaped Mandarin Oriental's history and continue to define its character today. Immersing themselves in the atmosphere of both destinations, they encountered a sensory landscape filled with contrasts: tradition and modernity, stillness and movement, intimacy and scale. There were temples and skyscrapers, crowded streets and tranquil gardens, historic rituals and contemporary energy. Yet among the countless impressions gathered during the journey, one symbol remained constant, appearing repeatedly throughout their experience: the elegant eleven-bladed fan that has become synonymous with Mandarin Oriental itself. As the journey progressed, the fan evolved from visual emblem to creative blueprint. Rather than attempting to recreate the cities directly, Salmon and Le Helley became increasingly interested in capturing something less tangible, the feeling that remained after the colours, sounds, and activity of each destination had faded from memory. What endured most strongly was the sense of hospitality itself, the quiet generosity, attentiveness, and care that defined every interaction. That insight became the foundation of Whispers Of The Fan, a fragrance built around eleven carefully selected notes, one representing each blade of the iconic fan, brought together to create a composition that remains present without ever overwhelming its surroundings. The resulting scent unfolds through ingredients inspired by both cities while maintaining a subtle connection to Amouage's Omani heritage. Lemongrass and mandarin introduce brightness and warmth, recalling rituals of welcome and the citrus offerings often found throughout Hong Kong. Coconut and ginger contribute softness and energy, evoking the tropical atmosphere and vibrant street life encountered in Bangkok. The heart of the fragrance reveals lotus flower, jasmine, rice, and tea, ingredients deeply intertwined with the cultural fabric of both destinations, while bamboo, incense, and a distinctive silk accord create a refined and lingering foundation. Together they form a fragrance that feels calm, elegant, and quietly comforting, mirroring the way exceptional hospitality leaves an impression not through spectacle, but through consistency, care, and emotional resonance. That same philosophy extends throughout the amenity collection itself. Rather than creating products that merely carry the scent, the collaboration focuses equally on the experience of using them. The collection includes shampoo, conditioner, shower gel, hand wash, hand and body lotion, and soap, each developed to perform at the highest level while delivering a sense of comfort and wellbeing. Crafted from 97 percent natural and organic ingredients, the vegan and cruelty-free formulations reflect a growing emphasis on responsible luxury while maintaining the refinement expected from both brands. The presentation has been approached with similar thoughtfulness. Developed in partnership with ADA Cosmetics, the collection introduces a bespoke refillable bottle system that significantly reduces plastic consumption while preserving a tactile, ceramic-inspired aesthetic. The pale lotus-toned packaging reflects the understated elegance that defines Mandarin Oriental properties around the world, demonstrating how sustainability can be integrated into luxury without sacrificing beauty or quality. Every detail has been considered, from the refillable cartridges to the elegantly boxed soap shaped in the form of the Amouage royal emblem, creating an experience that feels cohesive from beginning to end. The collaboration arrives at a moment when luxury hospitality is increasingly defined by emotion rather than excess. Travellers today are seeking experiences that feel personal, memorable, and authentic, with hotels investing greater attention in the details that shape how a guest feels rather than simply what they see. Fragrance occupies a unique place within that conversation because it operates almost entirely through memory. Long after architecture, design, and even meals have begun to blur together, scent remains capable of instantly reconnecting someone with a particular place and moment in time. In many ways, Whispers Of The Fan succeeds because it embraces that subtle power rather than competing with it. The fragrance does not seek attention. Instead, it exists much like the finest hospitality itself, quietly present, endlessly reassuring, and impossible to forget. As the collection begins its rollout across Mandarin Oriental properties globally throughout 2026, it offers guests something increasingly rare within contemporary luxury: a sensory experience designed not to impress in the moment, but to linger in memory long after the journey has ended.

Through chefs, restaurateurs, and emerging talent, Gault&Millau captures the energy of a rapidly evolving dining culture For decades, culinary recognition has often flowed through a handful of established global institutions, shaping the way destinations are perceived on the international gastronomic stage. Today, however, the conversation around food is becoming far more diverse, with emerging culinary capitals gaining recognition not simply for replicating established dining cultures, but for developing distinctive identities rooted in local heritage, talent, and innovation. Saudi Arabia's dining scene has been evolving at remarkable speed over the past several years, moving beyond the arrival of international concepts to reveal a more nuanced story shaped by homegrown chefs, regional ingredients, independent restaurateurs, and a growing confidence in the Kingdom's own culinary voice. The arrival of the first Gault&Millau Saudi Arabia Guide represents an important milestone within that journey. Unveiled during the inaugural Gault&Millau Saudi Arabia Gala in Riyadh, the prestigious Yellow Guide's first national edition recognizes nearly 250 restaurants across Riyadh, Jeddah, AlUla, Abha, and Dammam, offering one of the most comprehensive assessments yet of the Kingdom's rapidly expanding culinary landscape. Founded in France in 1969 by journalists Henri Gault and Christian Millau, Gault&Millau has spent more than five decades identifying culinary talent, championing emerging chefs, and documenting gastronomic excellence across the world. Today, the guide operates across twenty countries and evaluates more than 14,000 restaurants through a network of professional inspectors, making its arrival in Saudi Arabia particularly significant for the Kingdom's growing hospitality sector. What makes this launch especially meaningful is the breadth of the guide itself. Rather than focusing exclusively on fine dining, the inaugural edition aims to capture the diversity of Saudi Arabia's culinary ecosystem through a curated selection that spans different cities, cuisines, concepts, and price points. Through its reviews, chef profiles, regional highlights, and signature recipes, the guide seeks not only to celebrate established names, but also to uncover hidden gems and elevate emerging talent across the Kingdom. The timing feels particularly relevant. Saudi Arabia's culinary landscape is currently undergoing a transformation that mirrors broader cultural shifts taking place throughout the country. As investment in tourism, hospitality, culture, and entertainment continues to accelerate, food has emerged as one of the most compelling expressions of the Kingdom's evolving identity. Restaurants have become spaces where tradition and innovation intersect, where international influences meet regional heritage, and where a new generation of Saudi chefs is helping define what contemporary Saudi gastronomy can become. The guide also places notable emphasis on the contributions of women across the industry, highlighting the growing influence of female restaurateurs, chefs, and hospitality leaders whose work continues to shape the future of dining in Saudi Arabia. That commitment to recognizing talent was reflected throughout the evening's awards programme. Among the major honors presented were Chef of the Year, awarded to Wed Saleh; General Manager of the Year, awarded to Sara Katanani; Emerging Chef of the Year, awarded to Elia Kaadi; Young Talent of the Year, awarded to Nihal Felemban; and Pastry Chef of the Year, awarded to Hachem Taleb. A special Inspiring Leadership Award was also presented to Mayada Badr, Chief Executive Officer of the Saudi Culinary Arts Commission, in recognition of her role in advancing the Kingdom's culinary sector and supporting industry development. The launch is the result of a collaboration between Gault&Millau, the Saudi Culinary Arts Commission under the Ministry of Culture, and Hospitality Services Middle East. Together, the initiative aims not only to recognize excellence, but also to establish new benchmarks, encourage innovation, and strengthen international visibility for Saudi gastronomy. Importantly, the project extends beyond the printed guide itself. Alongside the annual publication, Gault&Millau Saudi Arabia will operate a dedicated digital platform offering updated restaurant reviews, practical information, and greater visibility for establishments across the Kingdom. The annual gala will also continue as a recurring gathering point for chefs, restaurateurs, hospitality leaders, journalists, and industry stakeholders, creating opportunities for dialogue, collaboration, and continued growth. Perhaps the most significant aspect of the guide, however, is what it signals about Saudi Arabia's place within the global culinary conversation. For many years, discussions surrounding the Kingdom's dining scene focused largely on future potential. Increasingly, that conversation is shifting toward present reality. Saudi Arabia is no longer simply an emerging market for hospitality. It is becoming a destination capable of generating its own culinary narratives, producing its own talent, and contributing meaningfully to the broader evolution of global gastronomy. The arrival of Gault&Millau provides recognition for that progress while creating a platform for what comes next. As new cities join future editions and the country's dining landscape continues to evolve, the guide will serve not only as a record of excellence, but as a reflection of a culinary culture finding its voice with growing confidence on the world stage.

Art, architecture, wellness, and gastronomy converge at the newest luxury address on the Red Sea Few cities in Saudi Arabia possess the layered character of Jeddah. For centuries, it has served as a gateway, a place where traders, pilgrims, artists, and travellers arrived from across continents, bringing with them ideas, influences, and cultures that gradually shaped the city’s distinctive identity. Even today, despite its rapid evolution, Jeddah remains defined by this spirit of exchange, balancing maritime heritage, contemporary ambition, and a cosmopolitan energy unlike anywhere else in the Kingdom. It is within this setting that Raffles Hotels & Resorts makes its long anticipated arrival on the Red Sea Corniche with the opening of Raffles Jeddah, introducing the brand’s signature blend of elegance, cultural storytelling, and highly personalized service to one of Saudi Arabia’s most important coastal destinations. Occupying a prominent position along the waterfront, the new hotel has been conceived not simply as a luxury address, but as a reflection of Jeddah itself. Throughout the property, contemporary design is woven carefully with references to the city’s architectural and cultural heritage, creating an environment that feels connected to place while remaining unmistakably international in outlook. The architecture draws heavily from traditional Hejazi design language, incorporating intricate mashrabiya screens and carved wood latticework that filter light throughout the building in ever changing patterns. Upon arrival, guests enter through a dramatic golden entrance inspired by the golden age of travel, a subtle nod to the heritage of the Raffles brand itself. Beyond it, expansive interiors unfold through luminous public spaces where sculptural columns, iridescent finishes, and carefully curated artworks evoke the colours and movement of the Red Sea. The connection to Jeddah's history continues throughout the hotel. Lace like wall motifs reference the ornate plasterwork found throughout the historic district of Al Balad, while contemporary works by Saudi and regional artists create a cultural dialogue between past and present. Rather than functioning as decoration alone, art becomes part of the hotel’s wider narrative, grounding the experience within the creative identity of the city. The guestrooms and suites continue that conversation through a softer visual language inspired by the coastline itself. Across 182 accommodations, including 40 suites, uninterrupted Red Sea views become a defining feature, while interiors draw from the shifting colours of sea and sky through muted pastels, natural textures, and subtle heritage references. Beginning at approximately 66 square metres, the rooms rank among the most spacious in Jeddah, balancing residential comfort with the refined atmosphere associated with the Raffles name. Dining forms another central element of the experience, reflecting Jeddah’s longstanding position as one of the Kingdom’s most dynamic culinary destinations. At Surl’O, the hotel’s all day brasserie overlooking the waterfront, influences from East and West meet through a menu designed around sharing, conversation, and contemporary presentation. The concept feels particularly aligned with the city itself, where cultures and cuisines have intersected for generations. Elsewhere, Atorie Lounge & Patisserie introduces a more playful interpretation of luxury hospitality. French pâtisserie traditions meet Japanese precision through pastries, desserts, and afternoon tea experiences designed with theatrical flair. Throughout the day, the space evolves naturally from café to lounge, reflecting the changing rhythm of the city beyond its windows. Wellbeing occupies an equally important role within the property. Designed by South African designer Tristan Du Plessis, the Raffles Spa and Wellness introduces separate facilities for ladies and gentlemen, incorporating treatment rooms, fitness centres, swimming pools, Moroccan hammams, and dedicated wellness experiences designed around restoration and longevity. The atmosphere appears intentionally serene, offering a counterpoint to the energy of the Corniche outside. The arrival of Raffles feels significant not only for the brand itself, but also within the wider context of Saudi Arabia’s evolving luxury hospitality landscape. As the Kingdom continues attracting some of the world’s most respected hotel brands, the conversation has increasingly shifted beyond luxury alone toward questions of identity, authenticity, and cultural relevance. The strongest new properties are no longer simply importing international luxury formulas. Instead, they are finding ways to root themselves within the stories, architecture, and cultural character of their surroundings. Raffles Jeddah appears to embrace that approach thoughtfully. Through its architecture, art collection, design language, and references to maritime history, the hotel feels shaped as much by Jeddah as by the brand itself. For a city long defined by arrivals and departures, by sea routes and cultural exchange, the opening feels particularly fitting. The Red Sea remains at the centre of the story, but now viewed through a new lens, one where heritage, hospitality, and contemporary luxury converge along one of Saudi Arabia’s most iconic waterfronts.

Inspired by the maison’s legendary Caviar motif, Muse explores jewellery through tactile artistry and precious gemstones Texture has always held a particular power within the world of Buccellati. Long before contemporary luxury became preoccupied with tactility and surface detail, the Milanese maison had already built its identity around engraving, goldsmithing, and intricate handcrafted finishes capable of transforming precious metals into something almost textile in appearance. Across generations, Buccellati jewellery has consistently balanced technical precision with softness, allowing gold and silver to behave less like rigid material and more like fabric, lace, silk, or embroidery suspended in metal. That relationship between craftsmanship and texture returns beautifully in the new Buccellati Muse collection, a contemporary reinterpretation of the maison’s iconic Caviar motif that transforms one of Buccellati’s most recognizable decorative signatures into a vibrant new jewellery language. At the centre of the collection lies the intricate granulated texture that has long defined the Caviar motif itself, tiny gold spheres arranged with extraordinary precision to create surfaces that capture and diffuse light with remarkable softness. The effect has always been distinctly Buccellati, balancing visual richness with delicacy through craftsmanship that feels almost impossibly refined. The maison traces the inspiration for the new collection back to the 1981 Cratere delle Muse, a sculptural silver, gold, jade, and sapphire cup created by Gianmaria Buccellati and now part of the Fondazione Gianmaria Buccellati collection. From this historic object, the new Muse collection draws both its name and its visual spirit, reinterpreting the maison’s heritage through contemporary fine jewellery while preserving the artistry and granulation techniques that remain central to Buccellati’s identity. What makes the collection especially compelling is the way it evolves the Caviar motif beyond its traditionally monochromatic expression. Historically associated primarily with Buccellati’s silver creations, the motif now enters a far more vibrant and chromatic dimension through the introduction of coloured gemstones including rubies, sapphires, and tsavorites set meticulously across pendants, bracelets, earrings, cufflinks, and rings. The gemstones appear almost suspended within the granulated surfaces themselves, transforming the motif into something luminous, multifaceted, and intensely tactile. Rather than overwhelming the craftsmanship, the colour enhances it. Each stone is placed with extraordinary precision so that the jewellery retains the visual softness and granularity associated with caviar itself, while simultaneously introducing a sense of movement, joy, and light. The result feels less like traditional gemstone jewellery and more like miniature wearable mosaics, where texture and colour become inseparable from one another. This interplay between craftsmanship and artistry has long defined Buccellati’s wider creative philosophy. Founded in Milan in 1919, the maison remains celebrated for its hand engraving techniques and highly distinctive surfaces inspired by Renaissance artistry, lacework, damask fabrics, and historical Italian goldsmithing traditions. Across its collections, metal is rarely treated as static or purely ornamental. Instead, it is continually manipulated through engraving, chiselling, and textural finishing to create pieces that feel almost architectural yet deeply delicate at the same time. The Muse collection carries that tradition forward while introducing a more contemporary energy through colour and composition. There is a softness to the jewellery despite its intricacy, allowing the pieces to feel emotionally expressive rather than overly formal or ceremonial. The chromatic combinations of deep sapphire blue, vivid ruby red, and bright green tsavorites against yellow gold create a richness that feels celebratory without becoming excessive. In many ways, the collection reflects a broader movement within contemporary high jewellery itself, where heritage maisons are increasingly reinterpreting archival motifs through lighter, more versatile, and emotionally wearable forms. Rather than distancing themselves from historical craftsmanship, brands such as Buccellati are allowing heritage techniques to evolve naturally into modern expressions capable of feeling relevant across generations. The Muse collection achieves that balance particularly elegantly. While deeply rooted in Buccellati’s century long goldsmithing tradition, the jewellery never feels nostalgic or archival. Instead, it carries a sense of continuity, where historic craftsmanship, modern colour, and sculptural texture coexist fluidly within pieces designed to be worn rather than preserved behind glass. Ultimately, the collection becomes less about ornament alone and more about transformation itself, about how a historic decorative motif can continually evolve through artistry, craftsmanship, and imagination while still remaining unmistakably Buccellati at its core.

Across the world’s leading luxury destinations, art, architecture, and hospitality are beginning to merge in new ways For decades, the language of luxury travel was shaped largely by location itself. A private beach, a skyline view, a dramatic coastline, or a mountain landscape often defined the experience long before guests ever arrived. Today, however, the role of the luxury hotel is shifting into something far more layered. Increasingly, hospitality is moving beyond observation and into participation, where art, architecture, design, sound, performance, and cultural programming become integrated directly into the rhythm of the stay itself. The most compelling destinations are no longer simply places to see beautiful surroundings. They are becoming environments designed to deepen emotional engagement with them. That evolution unfolds across a growing number of hotels and resorts redefining the relationship between travel and culture through immersive artistic experiences woven naturally into hospitality itself. In London, Brown's Hotel approaches the idea through the lens of art and seasonal ritual. Its newly launched A Very British Spring Day experience combines a private curator led tour of David Hockney’s exhibition A Year in Normandie and Some Other Thoughts about Painting at the Serpentine North Gallery with an art inspired walk through Kensington Gardens and Hyde Park before concluding with Spring Afternoon Tea at the hotel itself. The experience feels carefully designed around atmosphere rather than itinerary alone, allowing guests to move fluidly between art, landscape, architecture, and hospitality in a way that transforms a spring afternoon into something more immersive and emotionally resonant. At SLS The Red Sea, art emerges through a more playful and contemporary visual language. At the centre of the property sits the now iconic SLS duck, reimagined specifically for the resort by Saudi contemporary artist Heba Ismail as both sculptural installation and cultural symbol. Rather than functioning simply as decorative branding, the piece becomes a bridge between the irreverent identity of SLS Hotels and Saudi Arabia’s rapidly evolving contemporary creative scene. Throughout the resort, theatrical interiors, curated collaborations, and artistic interventions transform the beachside environment into something more experiential and narrative driven, where creativity itself becomes part of the atmosphere guests move through daily. A similarly immersive approach unfolds at The Peninsula Hong Kong through its 2026 Art in Resonance programme. During Hong Kong Arts Month, the iconic property transforms into a living gallery through commissioned installations by Hong Kong artist Angel Hui, architect artist Dr. William Lim, and Indonesian ceramicist Albert Yonathan Setyawan in partnership with the Victoria and Albert Museum. The artworks extend across the hotel’s façade, lobby spaces, and dining environments, dissolving the traditional boundaries between exhibition space and hospitality. Art inspired culinary experiences further blur those lines, translating visual creativity into flavour, texture, and sensory experience. The result is a hotel that functions less as backdrop to the city’s cultural season and more as an active participant within it. Elsewhere along Saudi Arabia’s Red Sea coastline, Desert Rock Resort approaches artistry through sound, architecture, and environmental immersion. Set among the Hijaz mountains, the property introduces Listening Rooms and an Analogue Room housing more than four hundred vintage vinyl records played through Bang and Olufsen systems, transforming sound itself into curated artistic experience. That philosophy extends naturally into the architecture designed by Oppenheim Architecture, where villas and suites appear carved directly into rock formations inspired by Nabataean traditions. Interiors by Studio Paolo Ferrari layer stone textures, sand tones, and torchlight inspired illumination to create spaces that feel closer to large scale installation art than conventional hospitality design. Even the journey toward The Observatory, reached through a suspension bridge high above the desert landscape, transforms stargazing into a contemplative artistic encounter with the surrounding environment. In Monaco, Hôtel Hermitage Monte-Carlo offers a different relationship between travel and culture, one rooted in heritage architecture and historical artistry. Within the Belle Époque property, spaces such as the Jardin d’Hiver beneath Gustave Eiffel’s glass cupola and the Salle Belle Époque with its listed ceiling painted by artist Gabriel Ferrier become part of the emotional experience of the stay itself. As the hotel continues its 2026 renovation programme through refreshed suites and contemporary updates, it preserves the feeling that architecture itself can function as cultural immersion, allowing guests to inhabit history rather than merely observe it. Together, these properties reflect one of luxury travel’s most significant ongoing transformations. Hotels are increasingly moving beyond the role of accommodation alone and becoming cultural ecosystems where design, creativity, craftsmanship, and artistic programming shape the identity of the experience itself. Guests no longer seek only beautiful destinations, but environments capable of creating emotional connection, intellectual curiosity, and sensory memory. In many ways, the shift reflects broader changes in the meaning of luxury itself. Exclusivity alone no longer feels sufficient. Increasingly, travellers are searching for experiences that feel thoughtful, layered, and culturally immersive, places where hospitality becomes intertwined with storytelling, artistry, and a deeper sense of place. The view may still draw guests in first, but increasingly, it is the culture unfolding within these spaces that stays with them long after they leave.

Inspired by volcanic landscapes and nomadic living, ETRO reimagines summer For ETRO, travel has never existed merely as movement between destinations. It has always functioned more as atmosphere, a way of collecting textures, colors, encounters, craftsmanship, and fragments of memory that gradually shape both identity and style over time. Across decades of collections, the maison has consistently approached fashion through this lens of cultural discovery, allowing textiles, motifs, and silhouettes to carry traces of journeys both real and imagined. That spirit returns beautifully in the new ETRO Summer 2026 collection, presented under the title The Modern Nomad. Set against the landscapes of a volcanic island, the campaign unfolds through a world shaped by lightness, instinct, craftsmanship, and movement, where clothing appears deeply connected to nature, travel, and artistic freedom rather than rigid seasonal dressing. The collection feels particularly evocative in the way it approaches summer itself. Rather than relying on overt resort clichés or exaggerated escapism, ETRO creates a softer and more emotional interpretation of warm weather dressing, one centred around tactility, fluidity, and the sensual relationship between fabric, landscape, and movement. Throughout the women’s collection, silhouettes move with remarkable ease. Crochet, cotton jacquards, sangallo embroidery, duchesse fabrics, silk twill, fil coupé, and crêpe de chine create layered textures that feel intentionally natural and artisanal rather than overly polished. Dresses drift through soft botanical prints that appear almost hand painted across sky blue backdrops, while openwork knitwear and rainbow striped geometries introduce moments of lightness and play. There is a sense throughout the collection that garments are designed not simply to be worn, but to move continuously alongside the body and environment around them. Fringes sway across kimonos and dresses, denim evolves through paisley printed jackets and trousers, and beachwear appears integrated naturally into the wider wardrobe through silk pareos, printed swimsuits, and fluid layering pieces designed to transition effortlessly between settings. The palette itself reinforces that atmosphere beautifully, shifting between ivory, coral red, green, ochre, and tropical botanical tones that feel sun softened rather than aggressively saturated. What continues to distinguish ETRO, however, is the maison’s ability to balance this ease with deeply recognizable visual identity. Paisley remains central throughout the collection, though never static or repetitive. Instead, the house motif is continually reworked through texture, scale, layering, and artistic reinterpretation. This season, one of the collection’s most striking dimensions emerges through ETRO’s collaboration with British artist Tabby Booth, whose whimsical visual universe introduces folkloric creatures, stylized animals, primitive figures, and imagined botanical forms into the collection. The collaboration transforms ETRO’s heritage motifs into something dreamlike and slightly surreal. Paisley becomes fragmented and reconstructed through bold lines and unexpected colour contrasts across caftans, pajama sets, kimonos, denim, and beachwear, creating a visual language that feels simultaneously ancient, playful, and contemporary. There is something intentionally imperfect and handcrafted in the imagery, as though the garments themselves have absorbed traces of travel, folklore, and collected memory over time. The menswear collection extends that same philosophy through a more grounded palette inspired by earth and sky. Golden yellow, deep blue, violet, and warm neutral tones move across tailoring, knit polos, bowling shirts, and western influenced denim pieces crafted from linen, cotton, silk blends, and lightweight wool. Even here, tailoring feels softened and relaxed rather than formal, reinforcing the collection’s wider emphasis on movement, freedom, and ease. Accessories continue the travel narrative further. Scarves, bandanas, suede espadrilles with jute soles, and the recently unveiled ETRO x Globe-Trotter luggage collaboration all contribute to the collection’s atmosphere of cultivated wandering. The suitcase collection itself feels especially aligned with the season’s emotional direction, combining Globe-Trotter’s structured British craftsmanship with ETRO’s iconic Arnica fabric and paisley heritage. Throughout The Modern Nomad, ETRO appears less interested in trends than in mood itself. The collection explores fashion as something accumulated slowly through travel, artistry, craftsmanship, and emotional experience rather than dictated through seasonal performance alone. That approach feels especially resonant now. As luxury fashion increasingly moves toward quieter forms of expression rooted in materiality, craftsmanship, individuality, and cultural depth, ETRO’s long established visual language feels newly relevant once again. The maison continues to embrace eclecticism, ornamentation, and storytelling, yet does so with softness and emotional ease rather than excess. Ultimately, the Summer 2026 collection captures something that ETRO has always understood particularly well, that style often becomes most compelling when it feels lived in rather than constructed, shaped gradually through movement, memory, and the quiet beauty of collecting pieces of the world along the way.

Presented in Riyadh, The Transformations of Gold reveals how Van Cleef & Arpels shaped gold Gold has always occupied a unique place within the language of jewellery. Beyond rarity or value, it carries something more emotional, the ability to hold light, texture, warmth, and movement in a way few materials can. Across decades of jewellery history, gold has continually transformed alongside culture itself, shifting from polished modernism to sculptural volume, from delicate ornamentation to bold architectural form. At Van Cleef & Arpels, that evolution becomes the focus of a new patrimonial exhibition in Riyadh titled The Transformations of Gold by Van Cleef & Arpels, presented at the maison’s Solitaire Mall boutique from February 16 through June 30, 2026. Bringing together thirty three historic creations and four archival pieces from the maison’s patrimonial collection, the exhibition traces nearly seven decades of experimentation with gold as both technical material and artistic expression, moving from the refined geometry of the Art Deco period through the sculptural and textured creations of the 1990s. What makes the exhibition especially compelling is the way it approaches gold not as static luxury, but as living material shaped continuously through craftsmanship, texture, and movement. Across the display, gold folds, drapes, reflects, knots, crumples, and catches light with remarkable fluidity, transforming jewellery and objects into studies of surface, tactility, and atmosphere. The exhibition reveals how Van Cleef & Arpels consistently treated gold not simply as precious metal, but as something capable of carrying softness, rhythm, and emotion. The earliest works in the exhibition explore precisely that relationship between surface and light. Art Deco powder cases from the 1920s and 1930s demonstrate the maison’s fascination with reflection, geometry, and polished gold surfaces at the height of modernist elegance. A 1925 powder case combines yellow gold, onyx, lacquer, and diamonds into a composition balancing luminous polish and graphic contrast, while a 1933 piece juxtaposes guilloché inspired textures against mirror smooth interiors. Even these highly functional objects feel deeply architectural and sculptural, transforming compact everyday accessories into tactile studies of reflection itself. By the 1950s, however, the maison’s relationship with gold becomes noticeably softer and more fluid. One of the exhibition’s most striking pieces, the Jersey necklace from 1956, reinterprets the folds and movement of knit fabric through strands of gold woven into a trompe l’oeil knot punctuated by diamonds, while the Jersey Knot clip continues that dialogue between couture and jewellery, translating the softness of Parisian textiles into highly technical gold craftsmanship. The connection feels especially significant given Van Cleef & Arpels’ longstanding relationship with Paris itself. Founded at Place Vendôme in 1906 following the marriage of Alfred Van Cleef and Estelle Arpels, the maison has consistently drawn inspiration from couture, dance, nature, and movement throughout its history. In these mid century creations, gold begins behaving almost like fabric, draping and folding with softness rather than rigid formality. That transformation deepens further throughout the 1960s and 1970s, where texture becomes central to the maison’s visual language. Pieces such as the Flower clip and Phoebe bracelet explore granulation, hammered finishes, and sculpted reliefs designed to evoke petals, movement, and natural forms, while the Crepe Paper set from 1968 imitates the delicate folds and crumpled surfaces of paper itself. Elsewhere, a 1971 necklace references Chinese inspired tassels through rhythmic gold detailing and fluid movement. Throughout these works, gold appears almost animated, with surfaces inviting touch and reflections shifting continuously alongside the body itself. By the 1980s and 1990s, the visual language evolves once again toward bolder sculptural forms and polished geometric minimalism. The Medici necklace from 1985 embraces luminous mirror polished gold through restrained elegance, while the Ravenna set from the mid 1990s draws inspiration from Byzantine mosaics through honeycomb textures and layered gold tones. The Drape bracelet from 1997 continues the maison’s fascination with movement and contour, balancing polished surfaces against fluid sculptural lines that seem to shift subtly with the body itself. What emerges across the exhibition is not simply a chronology of jewellery design, but a study of how a single material can continually evolve across decades of artistic and cultural change. Gold becomes modernist and architectural in the Art Deco years, soft and couture inspired in the 1950s, tactile and organic in the 1960s and 1970s, then sculptural and historically referential by the late twentieth century. Yet despite those shifts, a sense of poetry remains constant throughout. That idea has long defined Van Cleef & Arpels itself. Across its history, the maison has consistently approached jewellery through narrative, craftsmanship, and emotion rather than spectacle alone, balancing technical innovation with softness and imagination. Signatures such as the Mystery Set technique, the Zip necklace, Minaudière creations, and the Alhambra motif all reflect that same balance between precision and fantasy. In Riyadh, The Transformations of Gold feels especially resonant within the city’s growing cultural and luxury landscape. Increasingly, the Kingdom’s leading maisons and cultural institutions are moving beyond transactional retail experiences toward exhibitions, heritage programming, craftsmanship showcases, and immersive storytelling capable of creating deeper dialogue around artistry and design history itself. The exhibition reflects that wider evolution beautifully, transforming the boutique space into something closer to a temporary cultural archive where jewellery becomes part of a larger artistic conversation. Ultimately, The Transformations of Gold by Van Cleef & Arpels becomes less an exhibition about precious objects alone and more a meditation on transformation itself, exploring how material, craftsmanship, culture, and imagination continuously shape one another across time, allowing gold to become not merely jewellery, but texture, movement, memory, and light.

Radisson Collection and Future Bedouin explore Riyadh’s identity through AI driven visual storytelling rooted in heritage and place Riyadh is changing at extraordinary speed, yet some of the city’s most compelling creative conversations are no longer centred purely around the future alone. Increasingly, artists, designers, architects, and cultural brands within the Kingdom appear more interested in the relationship between memory and modernity, in how heritage, landscape, and identity continue to shape the visual language of the city even as it transforms around them. It is precisely this intersection that sits at the centre of Radisson Collection’s latest collaboration with Saudi creative studio Future Bedouin. Titled Carved by Culture, Shaped by Riyadh, the project uses AI led visual storytelling to reimagine the brand’s Riyadh properties as extensions of the city itself, shaped by desert landscapes, Salmani architecture, cultural memory, texture, and the evolving identity of the capital. Importantly, the collaboration positions itself less as traditional hospitality marketing and more as artistic exploration. Rather than focusing solely on hotel interiors or amenities, the project approaches Riyadh as emotional and visual material, allowing architecture, heritage, and atmosphere to become part of a wider narrative about place itself. That distinction feels increasingly significant within Saudi Arabia’s evolving luxury landscape. As Riyadh continues emerging as one of the region’s most ambitious cultural capitals, hospitality brands are moving beyond imported luxury formulas toward experiences more deeply connected to local identity. Design, gastronomy, architecture, wellness, and storytelling are increasingly being used not simply to create beautiful hotels, but to create environments that feel rooted in the cities surrounding them. Radisson Collection’s collaboration with Future Bedouin reflects that shift clearly. Known for blending Middle Eastern symbolism, Islamic art, desert imagery, graphic storytelling, and contemporary visual language, Future Bedouin has developed a distinct creative identity rooted in regional culture while remaining visually modern and globally resonant. Inspired by the spirit of Bedouin movement and nomadic life, the studio approaches the region’s heritage not as something static or nostalgic, but as living visual language capable of evolving continuously through new forms and technologies. For this project, AI becomes part of that evolution. The collaboration uses artificial intelligence not to replace cultural authenticity, but to reinterpret it, translating Riyadh’s architectural forms, natural textures, desert landscapes, and collective memory into a series of highly stylized visual artworks imagining Radisson Collection’s Riyadh portfolio as if carved directly from the city itself. The effect feels strikingly atmospheric. Across the artworks, buildings appear to emerge organically from sandstone landscapes and desert formations, blending contemporary hospitality with the textures and geometry associated with Riyadh’s evolving architectural identity. Traditional references, natural materials, and futuristic forms coexist simultaneously, creating imagery that feels suspended somewhere between memory and speculation. In many ways, the project mirrors Riyadh’s wider cultural moment itself. The city is increasingly defined by contrast and coexistence, historic Najdi references alongside rapidly rising skyscrapers, heritage districts existing beside hyper contemporary developments, desert landscapes intersecting with digital futures and global creative industries. The collaboration captures that layered identity beautifully, presenting Riyadh not simply as a city undergoing transformation, but as one actively shaping its own aesthetic language in real time. The project also aligns closely with Radisson Collection’s broader hospitality philosophy within Saudi Arabia, where the brand continues emphasizing place led luxury and destination specific storytelling across its growing Riyadh portfolio. At Mansard Riyadh, A Radisson Collection Hotel, that identity takes the form of a refined urban retreat balancing Parisian inspired architecture with Riyadh’s increasingly cosmopolitan cultural rhythm. Dining concepts including Carbone Riyadh, Sadelle’s, and L’ami Dave have already established themselves as lifestyle destinations within the city, while Spa Mansard by L’Occitane introduces a softer wellness dimension shaped around French inspired rituals and atmosphere. Elsewhere, Nofa Riyadh, A Radisson Collection Resort explores a very different relationship with place, positioning luxury within desert landscapes, open skies, safari experiences, equestrian activities, and slower rhythms connected more directly to nature and the surrounding terrain. Meanwhile, the newly opened Radisson Collection Residences, Riyadh introduces the brand’s first Salmani style residential tower, integrating Riyadh’s architectural language into a contemporary serviced living concept designed around modern urban lifestyles. Together, the three properties form the foundation for the Future Bedouin collaboration’s wider narrative, one exploring how luxury hospitality can become culturally expressive rather than internationally interchangeable. That idea increasingly defines many of the Gulf’s most interesting luxury projects today. Rather than replicating global aesthetics detached from place, brands across the region appear more invested in developing visual identities rooted in local architecture, cultural references, landscape, and emotional atmosphere. AI, within this context, becomes less about futurism alone and more about interpretation, a creative tool capable of translating memory, identity, and heritage into new visual forms. Radisson Collection’s Carved by Culture, Shaped by Riyadh project captures that transition elegantly. Not through nostalgia, nor through technology for its own sake, but through the idea that Riyadh’s future luxury identity may ultimately become most powerful when it remains visibly connected to the city’s landscape, heritage, and cultural memory along the way.