Inspired by volcanic landscapes and nomadic living, ETRO reimagines summer For ETRO, travel has never existed merely as movement between destinations. It has always functioned more as atmosphere, a way of collecting textures, colors, encounters, craftsmanship, and fragments of memory that gradually shape both identity and style over time. Across decades of collections, the maison has consistently approached fashion through this lens of cultural discovery, allowing textiles, motifs, and silhouettes to carry traces of journeys both real and imagined. That spirit returns beautifully in the new ETRO Summer 2026 collection, presented under the title The Modern Nomad. Set against the landscapes of a volcanic island, the campaign unfolds through a world shaped by lightness, instinct, craftsmanship, and movement, where clothing appears deeply connected to nature, travel, and artistic freedom rather than rigid seasonal dressing. The collection feels particularly evocative in the way it approaches summer itself. Rather than relying on overt resort clichés or exaggerated escapism, ETRO creates a softer and more emotional interpretation of warm weather dressing, one centred around tactility, fluidity, and the sensual relationship between fabric, landscape, and movement. Throughout the women’s collection, silhouettes move with remarkable ease. Crochet, cotton jacquards, sangallo embroidery, duchesse fabrics, silk twill, fil coupé, and crêpe de chine create layered textures that feel intentionally natural and artisanal rather than overly polished. Dresses drift through soft botanical prints that appear almost hand painted across sky blue backdrops, while openwork knitwear and rainbow striped geometries introduce moments of lightness and play. There is a sense throughout the collection that garments are designed not simply to be worn, but to move continuously alongside the body and environment around them. Fringes sway across kimonos and dresses, denim evolves through paisley printed jackets and trousers, and beachwear appears integrated naturally into the wider wardrobe through silk pareos, printed swimsuits, and fluid layering pieces designed to transition effortlessly between settings. The palette itself reinforces that atmosphere beautifully, shifting between ivory, coral red, green, ochre, and tropical botanical tones that feel sun softened rather than aggressively saturated. What continues to distinguish ETRO, however, is the maison’s ability to balance this ease with deeply recognizable visual identity. Paisley remains central throughout the collection, though never static or repetitive. Instead, the house motif is continually reworked through texture, scale, layering, and artistic reinterpretation. This season, one of the collection’s most striking dimensions emerges through ETRO’s collaboration with British artist Tabby Booth, whose whimsical visual universe introduces folkloric creatures, stylized animals, primitive figures, and imagined botanical forms into the collection. The collaboration transforms ETRO’s heritage motifs into something dreamlike and slightly surreal. Paisley becomes fragmented and reconstructed through bold lines and unexpected colour contrasts across caftans, pajama sets, kimonos, denim, and beachwear, creating a visual language that feels simultaneously ancient, playful, and contemporary. There is something intentionally imperfect and handcrafted in the imagery, as though the garments themselves have absorbed traces of travel, folklore, and collected memory over time. The menswear collection extends that same philosophy through a more grounded palette inspired by earth and sky. Golden yellow, deep blue, violet, and warm neutral tones move across tailoring, knit polos, bowling shirts, and western influenced denim pieces crafted from linen, cotton, silk blends, and lightweight wool. Even here, tailoring feels softened and relaxed rather than formal, reinforcing the collection’s wider emphasis on movement, freedom, and ease. Accessories continue the travel narrative further. Scarves, bandanas, suede espadrilles with jute soles, and the recently unveiled ETRO x Globe-Trotter luggage collaboration all contribute to the collection’s atmosphere of cultivated wandering. The suitcase collection itself feels especially aligned with the season’s emotional direction, combining Globe-Trotter’s structured British craftsmanship with ETRO’s iconic Arnica fabric and paisley heritage. Throughout The Modern Nomad, ETRO appears less interested in trends than in mood itself. The collection explores fashion as something accumulated slowly through travel, artistry, craftsmanship, and emotional experience rather than dictated through seasonal performance alone. That approach feels especially resonant now. As luxury fashion increasingly moves toward quieter forms of expression rooted in materiality, craftsmanship, individuality, and cultural depth, ETRO’s long established visual language feels newly relevant once again. The maison continues to embrace eclecticism, ornamentation, and storytelling, yet does so with softness and emotional ease rather than excess. Ultimately, the Summer 2026 collection captures something that ETRO has always understood particularly well, that style often becomes most compelling when it feels lived in rather than constructed, shaped gradually through movement, memory, and the quiet beauty of collecting pieces of the world along the way.

Presented in Riyadh, The Transformations of Gold reveals how Van Cleef & Arpels shaped gold Gold has always occupied a unique place within the language of jewellery. Beyond rarity or value, it carries something more emotional, the ability to hold light, texture, warmth, and movement in a way few materials can. Across decades of jewellery history, gold has continually transformed alongside culture itself, shifting from polished modernism to sculptural volume, from delicate ornamentation to bold architectural form. At Van Cleef & Arpels, that evolution becomes the focus of a new patrimonial exhibition in Riyadh titled The Transformations of Gold by Van Cleef & Arpels, presented at the maison’s Solitaire Mall boutique from February 16 through June 30, 2026. Bringing together thirty three historic creations and four archival pieces from the maison’s patrimonial collection, the exhibition traces nearly seven decades of experimentation with gold as both technical material and artistic expression, moving from the refined geometry of the Art Deco period through the sculptural and textured creations of the 1990s. What makes the exhibition especially compelling is the way it approaches gold not as static luxury, but as living material shaped continuously through craftsmanship, texture, and movement. Across the display, gold folds, drapes, reflects, knots, crumples, and catches light with remarkable fluidity, transforming jewellery and objects into studies of surface, tactility, and atmosphere. The exhibition reveals how Van Cleef & Arpels consistently treated gold not simply as precious metal, but as something capable of carrying softness, rhythm, and emotion. The earliest works in the exhibition explore precisely that relationship between surface and light. Art Deco powder cases from the 1920s and 1930s demonstrate the maison’s fascination with reflection, geometry, and polished gold surfaces at the height of modernist elegance. A 1925 powder case combines yellow gold, onyx, lacquer, and diamonds into a composition balancing luminous polish and graphic contrast, while a 1933 piece juxtaposes guilloché inspired textures against mirror smooth interiors. Even these highly functional objects feel deeply architectural and sculptural, transforming compact everyday accessories into tactile studies of reflection itself. By the 1950s, however, the maison’s relationship with gold becomes noticeably softer and more fluid. One of the exhibition’s most striking pieces, the Jersey necklace from 1956, reinterprets the folds and movement of knit fabric through strands of gold woven into a trompe l’oeil knot punctuated by diamonds, while the Jersey Knot clip continues that dialogue between couture and jewellery, translating the softness of Parisian textiles into highly technical gold craftsmanship. The connection feels especially significant given Van Cleef & Arpels’ longstanding relationship with Paris itself. Founded at Place Vendôme in 1906 following the marriage of Alfred Van Cleef and Estelle Arpels, the maison has consistently drawn inspiration from couture, dance, nature, and movement throughout its history. In these mid century creations, gold begins behaving almost like fabric, draping and folding with softness rather than rigid formality. That transformation deepens further throughout the 1960s and 1970s, where texture becomes central to the maison’s visual language. Pieces such as the Flower clip and Phoebe bracelet explore granulation, hammered finishes, and sculpted reliefs designed to evoke petals, movement, and natural forms, while the Crepe Paper set from 1968 imitates the delicate folds and crumpled surfaces of paper itself. Elsewhere, a 1971 necklace references Chinese inspired tassels through rhythmic gold detailing and fluid movement. Throughout these works, gold appears almost animated, with surfaces inviting touch and reflections shifting continuously alongside the body itself. By the 1980s and 1990s, the visual language evolves once again toward bolder sculptural forms and polished geometric minimalism. The Medici necklace from 1985 embraces luminous mirror polished gold through restrained elegance, while the Ravenna set from the mid 1990s draws inspiration from Byzantine mosaics through honeycomb textures and layered gold tones. The Drape bracelet from 1997 continues the maison’s fascination with movement and contour, balancing polished surfaces against fluid sculptural lines that seem to shift subtly with the body itself. What emerges across the exhibition is not simply a chronology of jewellery design, but a study of how a single material can continually evolve across decades of artistic and cultural change. Gold becomes modernist and architectural in the Art Deco years, soft and couture inspired in the 1950s, tactile and organic in the 1960s and 1970s, then sculptural and historically referential by the late twentieth century. Yet despite those shifts, a sense of poetry remains constant throughout. That idea has long defined Van Cleef & Arpels itself. Across its history, the maison has consistently approached jewellery through narrative, craftsmanship, and emotion rather than spectacle alone, balancing technical innovation with softness and imagination. Signatures such as the Mystery Set technique, the Zip necklace, Minaudière creations, and the Alhambra motif all reflect that same balance between precision and fantasy. In Riyadh, The Transformations of Gold feels especially resonant within the city’s growing cultural and luxury landscape. Increasingly, the Kingdom’s leading maisons and cultural institutions are moving beyond transactional retail experiences toward exhibitions, heritage programming, craftsmanship showcases, and immersive storytelling capable of creating deeper dialogue around artistry and design history itself. The exhibition reflects that wider evolution beautifully, transforming the boutique space into something closer to a temporary cultural archive where jewellery becomes part of a larger artistic conversation. Ultimately, The Transformations of Gold by Van Cleef & Arpels becomes less an exhibition about precious objects alone and more a meditation on transformation itself, exploring how material, craftsmanship, culture, and imagination continuously shape one another across time, allowing gold to become not merely jewellery, but texture, movement, memory, and light.

Radisson Collection and Future Bedouin explore Riyadh’s identity through AI driven visual storytelling rooted in heritage and place Riyadh is changing at extraordinary speed, yet some of the city’s most compelling creative conversations are no longer centred purely around the future alone. Increasingly, artists, designers, architects, and cultural brands within the Kingdom appear more interested in the relationship between memory and modernity, in how heritage, landscape, and identity continue to shape the visual language of the city even as it transforms around them. It is precisely this intersection that sits at the centre of Radisson Collection’s latest collaboration with Saudi creative studio Future Bedouin. Titled Carved by Culture, Shaped by Riyadh, the project uses AI led visual storytelling to reimagine the brand’s Riyadh properties as extensions of the city itself, shaped by desert landscapes, Salmani architecture, cultural memory, texture, and the evolving identity of the capital. Importantly, the collaboration positions itself less as traditional hospitality marketing and more as artistic exploration. Rather than focusing solely on hotel interiors or amenities, the project approaches Riyadh as emotional and visual material, allowing architecture, heritage, and atmosphere to become part of a wider narrative about place itself. That distinction feels increasingly significant within Saudi Arabia’s evolving luxury landscape. As Riyadh continues emerging as one of the region’s most ambitious cultural capitals, hospitality brands are moving beyond imported luxury formulas toward experiences more deeply connected to local identity. Design, gastronomy, architecture, wellness, and storytelling are increasingly being used not simply to create beautiful hotels, but to create environments that feel rooted in the cities surrounding them. Radisson Collection’s collaboration with Future Bedouin reflects that shift clearly. Known for blending Middle Eastern symbolism, Islamic art, desert imagery, graphic storytelling, and contemporary visual language, Future Bedouin has developed a distinct creative identity rooted in regional culture while remaining visually modern and globally resonant. Inspired by the spirit of Bedouin movement and nomadic life, the studio approaches the region’s heritage not as something static or nostalgic, but as living visual language capable of evolving continuously through new forms and technologies. For this project, AI becomes part of that evolution. The collaboration uses artificial intelligence not to replace cultural authenticity, but to reinterpret it, translating Riyadh’s architectural forms, natural textures, desert landscapes, and collective memory into a series of highly stylized visual artworks imagining Radisson Collection’s Riyadh portfolio as if carved directly from the city itself. The effect feels strikingly atmospheric. Across the artworks, buildings appear to emerge organically from sandstone landscapes and desert formations, blending contemporary hospitality with the textures and geometry associated with Riyadh’s evolving architectural identity. Traditional references, natural materials, and futuristic forms coexist simultaneously, creating imagery that feels suspended somewhere between memory and speculation. In many ways, the project mirrors Riyadh’s wider cultural moment itself. The city is increasingly defined by contrast and coexistence, historic Najdi references alongside rapidly rising skyscrapers, heritage districts existing beside hyper contemporary developments, desert landscapes intersecting with digital futures and global creative industries. The collaboration captures that layered identity beautifully, presenting Riyadh not simply as a city undergoing transformation, but as one actively shaping its own aesthetic language in real time. The project also aligns closely with Radisson Collection’s broader hospitality philosophy within Saudi Arabia, where the brand continues emphasizing place led luxury and destination specific storytelling across its growing Riyadh portfolio. At Mansard Riyadh, A Radisson Collection Hotel, that identity takes the form of a refined urban retreat balancing Parisian inspired architecture with Riyadh’s increasingly cosmopolitan cultural rhythm. Dining concepts including Carbone Riyadh, Sadelle’s, and L’ami Dave have already established themselves as lifestyle destinations within the city, while Spa Mansard by L’Occitane introduces a softer wellness dimension shaped around French inspired rituals and atmosphere. Elsewhere, Nofa Riyadh, A Radisson Collection Resort explores a very different relationship with place, positioning luxury within desert landscapes, open skies, safari experiences, equestrian activities, and slower rhythms connected more directly to nature and the surrounding terrain. Meanwhile, the newly opened Radisson Collection Residences, Riyadh introduces the brand’s first Salmani style residential tower, integrating Riyadh’s architectural language into a contemporary serviced living concept designed around modern urban lifestyles. Together, the three properties form the foundation for the Future Bedouin collaboration’s wider narrative, one exploring how luxury hospitality can become culturally expressive rather than internationally interchangeable. That idea increasingly defines many of the Gulf’s most interesting luxury projects today. Rather than replicating global aesthetics detached from place, brands across the region appear more invested in developing visual identities rooted in local architecture, cultural references, landscape, and emotional atmosphere. AI, within this context, becomes less about futurism alone and more about interpretation, a creative tool capable of translating memory, identity, and heritage into new visual forms. Radisson Collection’s Carved by Culture, Shaped by Riyadh project captures that transition elegantly. Not through nostalgia, nor through technology for its own sake, but through the idea that Riyadh’s future luxury identity may ultimately become most powerful when it remains visibly connected to the city’s landscape, heritage, and cultural memory along the way.

The National Museum explores the evolving role of museums within contemporary Saudi cultural life Museums are changing across the Gulf. No longer viewed solely as places of preservation or quiet observation, they are increasingly becoming active cultural spaces where dialogue, technology, performance, heritage, and public life begin to intersect. The shift feels particularly visible in Saudi Arabia, where museums are evolving beyond traditional exhibition models into environments designed to encourage participation, exchange, and community engagement on a much broader scale. This year’s International Museum Day programme at the National Museum of Saudi Arabia reflects that transformation clearly. Held from May 14 to 16 under the International Council of Museums’ 2026 global theme, “Museums Unite a Divided World,” the three day cultural programme positions the museum not simply as a historical institution, but as a contemporary civic space designed to foster dialogue, accessibility, and shared cultural understanding. The atmosphere surrounding the programme feels notably expansive. Rather than centring exclusively on exhibitions or formal lectures, the museum has assembled a layered schedule of panel discussions, workshops, live performances, musical events, theatrical programming, and interactive cultural experiences intended to draw together visitors across generations and backgrounds. At the heart of the initiative lies a broader question about the evolving role museums now play within Saudi society itself. Historically, museums often functioned primarily as custodians of memory, preserving artefacts, documenting history, and safeguarding heritage. Increasingly, however, Saudi cultural institutions appear more interested in activating those spaces socially and intellectually, transforming museums into places where contemporary conversations unfold alongside historical preservation. The National Museum’s 2026 programme reflects that shift beautifully. Throughout the three day event, academics, artists, thinkers, and cultural practitioners lead discussions exploring themes that feel deeply relevant to the Kingdom’s current cultural moment, including the relationship between storytelling and identity, the role of architecture in shaping collective memory, the impact of technology on cultural understanding, and the way performing arts transmit heritage across generations. One of the programme’s most interesting dimensions is its integration of artificial intelligence into the visitor experience itself. As part of Saudi Arabia’s broader Year of Artificial Intelligence initiatives, the museum introduces an AI powered feature titled “Design Your Journey,” allowing visitors to personalize their route through the institution’s collection of more than 3,000 archaeological and heritage artefacts. The concept reflects a growing interest in how technology can deepen engagement with culture rather than distract from it, allowing visitors to move through heritage spaces in more individualized and interactive ways. Importantly, the programme also places strong emphasis on accessibility and public participation. Admission to both the museum galleries and International Museum Day events remains free throughout the celebration, reinforcing the institution’s wider commitment to inclusive cultural access and community connection. That community focus feels especially significant. Across Saudi Arabia, museums are increasingly being positioned not simply as destinations for tourism or formal education, but as active public environments woven into daily urban life. Workshops, performances, cultural discussions, and interdisciplinary programming allow museums to function less like static institutions and more like evolving social spaces where culture remains in conversation with contemporary society. The National Museum itself occupies a symbolic place within that evolution. Situated within Riyadh’s King Abdulaziz Historical Center, the museum has long served as one of the Kingdom’s most important cultural institutions, documenting the history of the Arabian Peninsula through immersive galleries spanning archaeology, Islamic civilization, natural history, and Saudi heritage. Yet initiatives such as this year’s International Museum Day programme suggest the institution is increasingly interested in shaping the future of cultural participation as much as preserving the past itself. That evolution mirrors broader cultural shifts unfolding across the Kingdom. As Saudi Arabia continues investing heavily in museums, heritage districts, biennales, contemporary art institutions, and large scale cultural infrastructure, there is growing recognition that culture functions most powerfully when it becomes participatory rather than purely observational. The success of a museum increasingly depends not only on what it preserves, but on how effectively it creates connection, conversation, and emotional relevance within contemporary life. This year’s programme appears built precisely around that idea. Rather than presenting museums as quiet repositories separated from society, the National Museum frames them as spaces capable of bringing people together through dialogue, creativity, and shared cultural experience. The emphasis on discussion, live performance, interactive learning, and interdisciplinary programming transforms the institution into something far more dynamic than a traditional exhibition space alone. And perhaps that is what feels most significant about the programme itself. Not simply that the museum is celebrating International Museum Day, but that it is using the occasion to demonstrate how museums in Saudi Arabia are increasingly becoming part of the Kingdom’s evolving cultural rhythm, places not only for preserving history, but for actively shaping contemporary cultural life around it.

On Shura Island, Miraval invites guests to reconnect through stillness, wellbeing, and intentional living Along Saudi Arabia’s western coastline, where mangrove forests meet still turquoise water and desert light settles softly across the shoreline, a quieter form of luxury is beginning to emerge. One shaped less by spectacle and velocity, and more by stillness, atmosphere, and the growing desire for experiences centred around restoration rather than escape alone. It is within this landscape that Miraval Resorts & Spas makes its international debut with the opening of Miraval The Red Sea on Shura Island, marking the brand’s first destination outside the United States and an important moment within the wider evolution of luxury wellness hospitality across the region. Set between desert and sea within Saudi Arabia’s vast Red Sea destination, the adults only retreat introduces Miraval’s long established philosophy of mindful living into an environment that feels uniquely suited to it. Unlike wellness concepts built around intensity or rigid optimization, Miraval has always approached wellbeing through balance, intentionality, and emotional reconnection, encouraging guests to slow their pace rather than simply improve it. At The Red Sea, that philosophy takes on an entirely new visual and cultural language. Designed by Foster + Partners with interiors by Rockwell Group, the resort unfolds gently through lagoons, mangroves, and shoreline landscapes, with 180 guestrooms, suites, and villas integrated carefully into the island’s natural topography. Coral inspired architectural forms, filtered natural light, warm woods, mineral textures, and desert toned interiors create an atmosphere that feels intentionally softened, allowing the surrounding landscape to remain central to the experience rather than secondary to it. Nothing about the resort appears designed for excess. Instead, the architecture seems built around openness, sea air, silence, and the subtle slowing of time itself. At the centre of the property sits a contemplative labyrinth dedicated to walking meditation and reflection, quietly reinforcing the resort’s wider intention, to create space for presence within a world increasingly shaped by constant stimulation. That approach extends throughout the guest experience. Miraval’s wellness philosophy has always centred around deeply personalized programming, and at The Red Sea, guests work alongside dedicated Experience Planners to curate itineraries shaped around individual emotional, physical, and mental wellbeing goals. Yet what makes the property particularly compelling is the way those experiences are grounded within Saudi Arabia’s own cultural and environmental identity rather than imported wellness aesthetics detached from place. Arabic calligraphy workshops, heritage storytelling sessions, desert stargazing, and perfume creation rituals sit alongside paddleboarding, kayaking, zip lining, and mindful movement practices, creating a rhythm that moves fluidly between cultural immersion, outdoor exploration, and introspective wellness. The balance feels especially thoughtful, allowing the resort to feel authentically connected to its setting rather than simply visually inspired by it. At the centre of the retreat is the Life in Balance Spa, a 40,000 square foot wellness sanctuary and the largest dedicated spa on Shura Island. With thirty nine indoor and outdoor treatment rooms, the spa integrates Miraval’s signature therapies alongside rituals shaped by regional traditions, including hammam experiences and desert inspired scrubs and treatments designed around grounding, renewal, and restoration. This blending of international wellness expertise with regional ritual increasingly reflects where luxury wellbeing itself appears to be moving. Rather than offering interchangeable spa experiences that could exist anywhere in the world, properties are beginning to create wellness concepts deeply rooted in local culture, landscape, and sensory identity. The culinary philosophy follows a similarly intentional direction. At Rosemary, the resort’s signature restaurant, plant forward menus built around seasonal ingredients emphasize nourishment and balance without sacrificing atmosphere or refinement. Elsewhere, Palm Court Café offers lighter all day dining, while Coral Cove transitions naturally from relaxed coastal lunches into more social evening gatherings centred around tapas and shared plates. The Life in Balance Culinary Kitchen expands the experience further through immersive workshops exploring Saudi coffee rituals, mindful sushi making, non alcoholic mixology, and locally inspired tastings that connect guests to the region through flavour and storytelling. The overall effect feels less like a traditional luxury resort itinerary and more like an invitation into a slower and more conscious rhythm of living. That feeling aligns naturally with the wider philosophy behind The Red Sea itself, one of the world’s most ambitious regenerative tourism developments spanning coastline, islands, mountains, and desert across more than 28,000 square kilometres. With visitor numbers intentionally capped at one million annually, the destination continues positioning itself around environmental preservation and lower impact luxury tourism, an increasingly significant shift within the global hospitality landscape. Miraval’s arrival feels particularly meaningful within that context. As wellness continues evolving beyond spa culture into something more emotionally and environmentally integrated, the opening signals Saudi Arabia’s growing role within the future of mindful luxury travel itself. Increasingly, the region’s most compelling hospitality projects are no longer centred solely around scale or spectacle, but around atmosphere, intention, and experiences capable of creating genuine emotional resonance. Miraval The Red Sea enters that conversation beautifully. Not as a place designed to accelerate the senses, but as one inviting guests to slow down long enough to notice them again.

In Dubai, Sohum Wellness offers an immersive alternative to the pace of the Eid holiday In Dubai, Eid often arrives with movement. Long lunches stretching into evening gatherings, hotel stays, shopping, travel, and social calendars that fill quickly as the city settles into celebration. Yet alongside that energy, there is also an increasing desire for something quieter, experiences centred less around excess and more around restoration, stillness, and the feeling of stepping briefly outside the pace of the city itself. It is within that space that Sohum Wellness positions its latest Eid offering, approaching the holiday not through indulgence alone, but through the idea of intentional pause. Rooted in Ayurvedic philosophy while shaped through a distinctly contemporary luxury lens, Sohum has steadily become one of Dubai’s more thoughtful wellness destinations, blending therapeutic treatments, immersive rituals, and highly considered interiors into an experience designed around emotional and physical recalibration rather than quick escape. For Eid, the wellness space introduces a curated series of restorative experiences intended to encourage slower rhythms during the holiday period. Rather than focusing solely on traditional spa treatments, the offering expands into a more layered wellness approach centred around sleep, nervous system recovery, energy balance, mindfulness, and sensory immersion. Founder Tanya Mansotra describes the philosophy simply: “At Sohum, we’ve always believed that true luxury lies in how deeply you are able to rest and reconnect with yourself.” That idea feels increasingly relevant within the wider luxury wellness landscape itself. The definition of luxury is gradually shifting away from constant stimulation and toward experiences capable of creating genuine stillness, environments where time slows perceptibly and wellbeing extends beyond aesthetics into emotional restoration. Sohum’s approach reflects this evolution beautifully. Ayurveda forms the conceptual foundation of the space, informing treatments and therapies designed to restore internal balance through highly individualized care. Signature massages and immersive wellness rituals are paired with calming environments, sensory details, and slower transitions between experiences, creating an atmosphere that feels far removed from the hyper efficiency often associated with urban wellness culture. The result is less clinical spa and more sanctuary. Beyond individual treatments, Sohum also continues expanding its wider wellness programming through experiences such as Sleep & Sound sessions, Full Moon and New Moon ceremonies, guided immersive experiences, and creative workshops ranging from candle making to community centred gatherings within Sohum Café. The layering of these experiences allows the space to move beyond the traditional spa model and into something more lifestyle oriented, where wellness becomes integrated into ritual, creativity, and social connection rather than existing solely as treatment. That balance between luxury and intentionality perhaps defines Sohum most clearly. Nothing about the space appears driven by overt spectacle or wellness trends designed for performance alone. Instead, the atmosphere feels carefully softened, encouraging guests to step away temporarily from the speed of the city through rituals grounded in quietness, warmth, and reconnection. As the GCC prepares for the Eid break, Sohum offers a different interpretation of seasonal escape, one rooted not in movement outward, but in returning inward instead. And increasingly, that kind of luxury feels like the one people are searching for most.

Moroccan Sahara Tea leads TWG Tea’s elegant Eid collection Across the Gulf, some of the most meaningful moments during Eid unfold not through spectacle, but through ritual. The quiet preparation before guests arrive, the arrangement of sweets and dates across the table, the sound of conversation carrying late into the evening, and the steady rhythm of tea being poured from one glass to the next all form part of a hospitality language that feels deeply rooted in memory and tradition. It is this atmosphere of gathering and generosity that TWG Tea explores through its latest Eid al-Adha collection, placing Moroccan Sahara Tea at the centre of a season shaped around ritual, presence, and shared experience. Created as an emblematic blend of green and black teas infused with fragrant Moroccan mint, Moroccan Sahara Tea draws inspiration from one of the world’s most enduring tea rituals, the ceremonial serving of mint tea itself. Across North Africa and the wider Arab world, mint tea has long existed as more than refreshment alone. It signals welcome, generosity, conversation, and the slowing of time around the table, transforming something simple into an act of hospitality. TWG Tea approaches that ritual with softness and restraint rather than overt seasonal branding. The collection feels less focused on gifting alone and more interested in atmosphere itself, in the idea that tea becomes part of how the home feels during Eid, shaping moments of gathering through scent, warmth, and rhythm. The Moroccan Sahara Tea blend reflects that sensibility beautifully. Inspired by the stillness and vastness of southern Morocco, the tea unfolds through the freshness of Sahara mint layered against the depth of green and black tea, creating a composition that feels simultaneously vibrant and grounding. The first pour carries a particular clarity, one that immediately evokes long conversations, polished silver teapots, evening light, and tables prepared slowly for guests arriving throughout the night. Presented in richly illustrated collectible tins, the blend also reflects TWG Tea’s longstanding approach to tea as both craftsmanship and visual culture. Throughout the collection, packaging, accessories, and presentation feel carefully considered, extending the ritual beyond the cup itself and into the wider atmosphere of the Eid table. Alongside Moroccan Sahara Tea, the brand introduces a refined selection of curated tea collections designed specifically for seasonal gatherings. The Moon & Sky Tea Selection brings together three signature blends intended to accompany different moments of the day, from the fruit and caramel notes of 1837 Black Tea to the softer berry and vanilla profile of Silver Moon Tea and the floral delicacy of White Sky Tea. Presented in elegant gift boxes with hand sewn cotton teabags, the collection feels particularly suited to quieter moments of pause between larger gatherings and celebrations. Elsewhere, the Around the Globe Tea Selection explores TWG Tea’s wider international tea language through a curated assortment of blends spanning multiple flavour profiles and tea traditions. The idea of movement and cultural exchange has always been central to the TWG Tea universe, where teas sourced globally are transformed into highly composed luxury experiences balancing craftsmanship, storytelling, and ritual. That sense of refinement extends naturally into the brand’s expanding presence across the Gulf itself. With boutiques throughout Dubai, Abu Dhabi, Kuwait, and Riyadh, including its recently opened flagship at Solitaire in Riyadh, TWG Tea continues to position tea not simply as beverage culture, but as part of contemporary luxury living across the region. What makes the collection resonate most strongly, however, is the emotional familiarity underlying it. During Eid, the table becomes far more than a place for dining alone. It becomes the centre of reunion, hospitality, memory, and conversation carried late into the evening. Tea exists quietly within all of it, poured continuously between guests, offered instinctively upon arrival, lingering beside desserts and conversations long after dinner has ended. TWG Tea’s Eid collection understands that beautifully. Rather than treating tea as accessory to the celebration, the collection returns it to its more meaningful role, as ritual, as gesture, and as one of the simplest ways hospitality continues to move through the Gulf home.

The luxury hotel group continues to grow its vision of city integrated hospitality within Valletta’s UNESCO streetscape Valletta has always possessed a kind of cinematic grandeur, the sort that reveals itself slowly through limestone streets glowing gold at sunset, weathered balconies suspended above narrow passageways, cathedral domes rising unexpectedly beyond quiet courtyards, and the constant movement of sea light across stone that has stood for centuries. Unlike many historic capitals preserved behind distance and formality, Valletta remains deeply tactile and intensely lived in, a city where cafés spill into alleyways, church bells cut through afternoon heat, and daily life continues to unfold directly against layers of extraordinary history. It is precisely this relationship between heritage and lived experience that Iniala Valletta appears increasingly interested in exploring. Since opening Harbour House in 2020, the property has quietly established itself as one of the Mediterranean’s most distinctive luxury hotels, approaching hospitality less through conventional resort formulas and more through atmosphere, architecture, gastronomy, and emotional immersion within the city itself. Now, the hotel group founded by entrepreneur and philanthropist Mark Weingard is entering its most ambitious chapter yet, unveiling a sweeping 2026 expansion that will transform Iniala into what the brand describes as “a boutique resort at a city scale,” woven directly into the historic fabric of Valletta’s UNESCO World Heritage setting. The scale of the vision feels unusually ambitious for a city so deeply tied to preservation and history. What began with the opening of Harbour House has steadily evolved into one of Malta’s most internationally recognized luxury destinations, earning Forbes Five Star status for five consecutive years while also becoming the island’s first two Michelin Key hotel. Yet rather than expanding outward through isolated resort structures, Iniala continues moving in the opposite direction, dispersing itself gently through Valletta’s streets, embedding suites, restaurants, wellness spaces, and experiences directly into the city’s architectural landscape. The result feels less like checking into a hotel and more like inhabiting a carefully curated version of Valletta itself. At the centre of the new expansion is Solis, a nine suite wing opening in July 2026 behind the flagship Harbour House property. Designed by Madrid based architecture studio A-cero, the palazzo introduces a dramatically sculptural approach to contemporary hospitality, where smooth contemporary forms emerge almost organically from the city’s centuries old limestone architecture. The architects describe the project through the concept of “excavated architecture,” an idea visible in the way interiors appear carved directly into Valletta’s stone surfaces, balancing raw materiality with highly refined modern restraint. Natural light moves intentionally through the spaces, emphasizing the texture of local globigerina limestone while bespoke furnishings integrate seamlessly into the architecture itself. The atmosphere feels deeply connected to the city surrounding it, preserving the emotional weight of Valletta’s historic fabric while introducing a softer and more contemporary sense of luxury. Perched above the property is Anaalā by Chef Ian Kittichai, bringing the celebrated Thai chef’s fire driven cuisine to Valletta’s rooftops following the success of Anaalā at Iniala Beach House in Thailand. The restaurant introduces another layer to the property’s evolving identity, one where Mediterranean atmosphere and Thai culinary intensity begin to intersect naturally through sea air, harbour light, aromatic spice, and open sky. Kittichai describes the concept as an exploration of authentic Thai heritage approached through modern techniques, designed to merge the warmth and depth of Thai cuisine with Malta’s coastal rhythm and evening light. The pairing feels unexpectedly harmonious. Much like Iniala itself, the restaurant appears less interested in strict geographic identity and more focused on creating cultural dialogue through atmosphere and experience. Later in the year, the opening of Magistero on Republic Street will introduce an entirely different energy to the property. Designed by Verter Turroni of Italy’s Imperfetto Lab, the eleven suite wing rejects traditional uniformity entirely, instead approaching each room as what the brand describes as “a singular universe,” filled with sculptural furniture pieces created specifically for the project so that no two suites share identical interiors. The approach feels closer to collectible design than conventional hospitality. Perhaps the boldest gesture within Magistero lies in its treatment of technology itself. Traditional televisions disappear entirely, replaced instead by cinematic laser projections cast directly across walls and paired with immersive Devialet sound systems, transforming the suites into atmospheric living environments rather than standardized hotel rooms. Across the property, craftsmanship and emotional atmosphere consistently take precedence over overt spectacle. This blending of hospitality and collectible design increasingly reflects where ultra luxury travel itself appears to be moving. Hotels are no longer competing solely through service, location, or scale alone. Increasingly, travellers are searching for spaces carrying creative identity and emotional texture, environments capable of feeling deeply memorable rather than simply comfortable. Even the newly introduced FrancoMaria Suite reflects this philosophy beautifully. Named after the couple who lived within the historic residence for over sixty years, the suite preserves the emotional memory of the building itself while reinterpreting it through bespoke interiors by Sebastian Brajkovic and Greta Design. Vaulted stone ceilings, sculptural furnishings, marble floors, and soft neutral tones create a space that feels deeply residential rather than overtly hotel like, allowing the history of the home itself to remain visible within the contemporary design language. That residential quality appears central to Iniala’s wider philosophy. Despite the scale of the expansion, the property continues to emphasize intimacy, atmosphere, and highly personal service shaped around emotional attentiveness rather than performative luxury. Newly appointed General Manager Claudia Schwarze, formerly of Aman Venice and Amankila Bali, now oversees the hotel’s evolving service philosophy through principles rooted in Thai hospitality traditions including Metta, Nam Jai, and Sabai, concepts centred around generosity, tranquillity, kindness, and intuitive care. In a luxury landscape increasingly dominated by automation and efficiency, the emphasis feels particularly deliberate. Even as Iniala introduces OneAvant, its sophisticated new guest management system allowing visitors to control lighting, climate, dining reservations, concierge services, and room ambiance digitally through personal devices, the property repeatedly reinforces the idea that technology should enhance hospitality rather than replace its human dimension. Wellness, too, enters a far more ambitious phase through the upcoming launch of Within, a longevity focused wellbeing ecosystem scheduled to debut later in 2026. Existing spa spaces are already undergoing extensive transformation through upgraded treatment rooms, new wellbeing areas, and cold plunge facilities, while future plans include advanced diagnostics and medical partnerships with Saint James Hospital as part of a broader vision centred around long term health, recovery, and executive wellbeing. This shift toward longevity rather than traditional spa culture reflects one of luxury hospitality’s most significant evolutions. Wellness is no longer treated as a secondary indulgence attached to travel, but increasingly forms part of how modern luxury travellers structure time, movement, recovery, and daily life itself. By 2027, Iniala Valletta aims to reach 90 rooms and five dining destinations across the city, eventually expanding to 150 rooms woven throughout Valletta’s historic eastern quarter by 2030. Yet despite the scale of the vision, the project never appears interested in overpowering the city surrounding it. Instead, Iniala seems intent on dissolving gently into Valletta itself, allowing architecture, gastronomy, design, and wellbeing to unfold directly inside the texture of the city rather than apart from it. The city becomes part of the experience rather than simply its backdrop. And in that approach lies something increasingly rare within modern luxury hospitality, a sense that place itself still matters.

The new ETRO x Globe-Trotter collaboration explores travel through craftsmanship, heritage, and timeless design There are certain luxury objects designed not simply to accompany travel, but to absorb it. The scuffs along leather corners, the softened handles, the subtle fading caused by movement between cities and seasons all become part of the object’s identity itself, carrying traces of journeys long after they have ended. That emotional relationship with travel sits at the centre of the new collaboration between ETRO and Globe-Trotter, a partnership that brings together two houses deeply connected to craftsmanship, heritage, and the romance of movement. Presented under the title The Art of Travel, the collection explores luggage not merely as functionality, but as atmosphere and personal expression. The collaboration merges Globe-Trotter’s century old British savoir faire with ETRO’s richly layered visual universe, creating pieces that feel simultaneously archival and contemporary, structured yet deeply emotional. Travel has always occupied a central place within ETRO’s identity. Since the maison’s founding in Milan in 1968, exploration, cultural curiosity, and nomadic influence have shaped the brand’s aesthetic language, from textile traditions and paisley motifs to colour palettes inspired by movement across places and histories. This latest collaboration feels like a natural extension of that spirit. At the centre of the collection is ETRO’s iconic Arnica fabric, the house’s instantly recognizable jacquard textile woven with its signature Paisley motif. Here, the material wraps Globe-Trotter’s structured vulcanised fibreboard suitcases, transforming the luggage into something tactile, layered, and unmistakably connected to ETRO’s textile heritage. The contrast between the two houses works beautifully. Globe-Trotter’s rigid silhouettes and handcrafted British structure provide a disciplined architectural framework, while ETRO introduces softness, texture, colour, and a sense of wanderlust. Leather corners, polished metal hardware, striped interiors, and vintage inspired straps further reinforce the feeling that these are objects intended to age gracefully through experience rather than remain untouched. The collection arrives in two distinct interpretations. Arnica Gold combines the warmth of ETRO’s canvas with brown leather and brass hardware, while Arnica Black introduces a darker, sharper mood through black leather detailing and black hardware. Both versions retain the nostalgic elegance associated with classic travel trunks while feeling entirely relevant to modern luxury travel culture. There is also something increasingly appealing about luggage that embraces visible craftsmanship in an era dominated by anonymity and mass production. Globe-Trotter continues to manufacture its suitcases by hand in Hertfordshire using original methods dating back to the Victorian era, preserving techniques that feel almost radical in their slowness today. That sense of heritage deepens throughout the collaboration. An exclusive “Since 1968” patch references ETRO’s founding year alongside the maison’s Pegasus emblem, a symbol historically associated with freedom, imagination, and movement. The symbolism feels fitting. More than luggage, the collection seems designed for a particular kind of traveller, one who sees movement not as transit alone, but as part of identity itself. Perhaps the most visually striking element within the collaboration comes through a special edition designed alongside British curator and illustrator Tabby Booth. Her reinterpretation of ETRO’s paisley transforms the surface into an almost dreamlike world populated by mythological creatures, folk imagery, and botanical references, turning each case into something closer to a moving artwork than conventional luggage. The timing of the collaboration also feels especially relevant. Luxury travel itself is evolving away from purely logistical efficiency and back toward emotional experience. Increasingly, travellers are drawn to objects that carry narrative, craftsmanship, and individuality rather than disposable functionality. The return of beautifully made luggage reflects that wider shift, where travel becomes not only about destination, but about ritual, atmosphere, and style itself. ETRO and Globe-Trotter understand this instinctively. Together, the two houses have created a collection that feels less like seasonal accessory design and more like an invitation into a slower, more romantic vision of travel, one shaped by craftsmanship, memory, and the quiet elegance of collecting experiences across the world.

A new season of Florentine craftsmanship where jewellery moves fluidly with the body There is a particular softness to Italian luxury when it is done well. Not softness in craftsmanship or precision, but in the way elegance appears almost instinctive rather than deliberate, as though beauty has simply unfolded naturally into the room without ever needing to announce itself. That atmosphere defines the new SS26 presentation from FerriFirenze, the Florentine fine jewellery house whose latest collections explore movement not simply as physical motion, but as emotional language itself. Titled Movement in Light, the season marks a defining chapter for the maison, one rooted in fluidity, tactility, and contemporary femininity. Across four distinct collections, Light, Trilly, Chiacchierino, and Giulio, FerriFirenze approaches jewellery less as static adornment and more as something alive against the body, responsive to gesture, atmosphere, light, and movement. At the centre of the campaign is the FerriFirenze woman herself, described by the maison as instinctive, self assured, and “magnetic in her simplicity.” The phrase feels important because it captures the wider shift happening across modern luxury jewellery today. Increasingly, the most compelling fine jewellery is no longer being positioned exclusively for ceremony or spectacle. Instead, maisons are exploring how high jewellery lives within everyday life, how it moves naturally through modern wardrobes, travel, intimacy, and routine without losing its emotional power. FerriFirenze leans fully into that idea. Shot in luminous interiors where texture and light remain intentionally restrained, the campaign avoids overt declarations of luxury. Instead, elegance emerges quietly through detail, through the movement of gemstones against skin, through sculptural gold forms catching light mid gesture, through jewellery integrated into the rhythm of the body itself rather than separated from it. The effect feels distinctly Italian in spirit. Refined, sensual, architectural, yet never rigid. Among the four collections, Light perhaps captures the emotional tone of the season most clearly. Built around delicate sapphire compositions inspired by vivid natural tones, strawberry pink, lemon yellow, mint green, deep orange, and luminous blue, the collection explores chromatic movement with remarkable softness. Rings, pendants, and earrings appear almost weightless, engineered with extraordinary technical precision so the stones move subtly alongside the body while remaining perfectly balanced in place. The sensation is one of fluidity rather than structure, jewellery that seems suspended within light itself. There is also a strong sense of wearability woven throughout the collection. Miniature butterfly backs, discreet adjustable closures, and refined proportions allow the pieces to integrate naturally into daily life rather than existing solely as occasion jewellery. Crafted across rose, white, and yellow gold combinations with diamond set profiles, the collection reflects the growing appetite for fine jewellery that feels effortless rather than ceremonial. Trilly moves in a more playful direction, though never without sophistication. Inspired by the soft sound created when diamonds and gemstones move gently against one another, the collection introduces a sensory intimacy rarely explored within fine jewellery design. Here, jewellery becomes interactive, animated not only visually but acoustically, creating a subtle dialogue between movement and sound. The gemstone pairings reinforce that feeling beautifully. White diamonds meet pale blue sapphires in white gold, while rose gold interpretations balance pink sapphires and brown diamonds with warmer softness. Elsewhere, vivid tsavorites appear against yellow gold for richer contrast. The collection carries a lighter emotional energy than traditional high jewellery, less formal, more instinctive, yet still deeply refined. Then comes Chiacchierino, perhaps the most overtly Florentine expression within the season. Inspired by traditional Italian lace making techniques, the collection transforms intricate knots and airy textile structures into gold and diamond compositions that feel simultaneously delicate and architectural. Earrings, colliers, pendants, bracelets, and rings appear almost woven from light itself, balancing craftsmanship and structure with remarkable lightness. The reference to lace feels especially resonant within Italian luxury history. Lacework has long occupied a place between artistry and intimacy, associated equally with couture, craftsmanship, and femininity. FerriFirenze translates that language into jewellery without becoming literal or nostalgic. Instead, the pieces retain a distinctly contemporary elegance while still carrying traces of historical Italian decorative arts beneath the surface. Finally, Giulio returns the maison to its own heritage directly. Named after Giulio Ferrari, one of the company’s founders, the collection draws inspiration from Roman symbolism and sculptural circular forms that move fluidly with the body. Crafted entirely in yellow gold, the pieces feel bolder and more sculptural than the collections surrounding them, though still softened through movement and proportion. White diamonds, yellow diamonds, turquoise, and floral inspired elements introduce subtle references to ancient ornamentation while remaining undeniably modern in execution. What makes this moment particularly relevant in Riyadh is the maison’s growing physical presence within the city itself. This month, FerriFirenze unveiled a new pop up inside KAFD Building 5.08 at the Molteni&C Riyadh showroom, bringing the world of Florentine jewellery into dialogue with one of Riyadh’s most architecturally forward luxury design spaces. The setting feels unusually fitting for the maison. Molteni&C’s restrained Italian interiors, sculptural furniture language, and emphasis on material refinement create a natural backdrop for FerriFirenze’s collections, both houses sharing a distinctly Italian understanding of luxury rooted in craftsmanship, tactility, and understated elegance rather than overt display. Positioned within KAFD’s sharply contemporary architectural landscape, the temporary residency also reflects the broader evolution of Riyadh itself, where design, fashion, jewellery, art, and architecture increasingly intersect inside a new generation of cultural and luxury spaces. The pop up follows several successful activations by the maison across Riyadh in recent years, including VIA Riyadh and Kiela, further reinforcing Saudi Arabia’s growing importance within the global high jewellery landscape. There is something especially compelling about seeing FerriFirenze’s fluid, movement driven collections positioned against Riyadh’s own evolving cultural rhythm. Much like the city itself, the maison balances heritage and modernity without tension. Florence remains deeply embedded within the collections, through craftsmanship, proportion, and artisanal tradition, yet the pieces feel entirely contemporary in the way they move through modern life. The maison describes itself as embodying “the excellence of Florentine craftsmanship, where timeless Italian elegance meets contemporary design.” That heritage can be felt throughout the SS26 collections, not through overt historical references alone, but through restraint, softness, tactility, and the deeply Italian ability to make sophistication appear effortless. The brand’s international expansion reflects that resonance. FerriFirenze now maintains presence across the UAE, Saudi Arabia, Hong Kong, South Korea, London, and soon Qatar alongside its flagship on Florence’s Ponte Vecchio. The maison has also attracted attention from figures including Lily Collins in Emily in Paris and Queen Rania of Jordan, reinforcing its growing place within the evolving world of modern high jewellery. Yet despite that expansion, the collections themselves remain deeply personal in feeling. Nothing about SS26 feels excessively performative or rigidly formal. Instead, FerriFirenze approaches fine jewellery through intimacy, through the way gold warms against skin, the way gemstones shift slightly with movement, the way light catches an earring during conversation or settles softly into sculptural surfaces at dusk. In a luxury landscape increasingly saturated with spectacle, there is something quietly compelling about that restraint. Because ultimately, Movement in Light is not simply a collection about jewellery. It is a collection about presence itself, about the elegance that emerges not when luxury stands still, but when it moves naturally through life.

W Riyadh KAFD introduces a new expression of lifestyle hospitality to the Kingdom Certain hotel brands arrive in a city loudly. Others arrive at precisely the moment the city is ready for them. W Hotels enters Saudi Arabia through Riyadh, opening its first property inside King Abdullah Financial District, a part of the capital that increasingly reflects the pace, ambition, and evolving social rhythm of the city itself. The timing feels deliberate. Riyadh has changed dramatically over the last few years, not only in scale, but in how the city experiences hospitality. Hotels are no longer functioning solely as places to stay. They have become restaurants, social hubs, workspaces, meeting points, and extensions of the city’s cultural life. Within this landscape, W Riyadh – KAFD positions itself less as a traditional luxury hotel and more as an active part of the capital’s daily movement. The location itself is central to that identity. KAFD has rapidly evolved into one of Riyadh’s defining urban districts, combining offices, residences, retail, hospitality, and public architecture within a highly designed environment shaped by walkability and density rather than sprawl alone. The district increasingly attracts a younger professional and creative audience, people moving fluidly between business, dining, social life, and culture throughout the day. W Hotels has historically built its identity around exactly this type of energy. Since first launching in New York in the late 1990s, the brand positioned itself differently from more formal luxury hospitality, building hotels around nightlife, design, music, fashion, and social connectivity. Riyadh marks an important regional evolution of that formula, adapting the brand’s more globally recognisable language to a city with its own distinct cultural framework. The design, developed by LW Design, approaches Saudi references with restraint rather than theatricality. Najdi textiles, Al Sadu weaving traditions, desert landscapes, and geometric regional patterns appear throughout the property, but they are interpreted architecturally rather than decoratively. Stone, veined marble, bronze tones, textured fabrics, and sculptural details create an environment that feels connected to place without becoming literal in its references. The arrival sequence establishes this immediately. Inside the lobby, open social spaces are balanced against quieter corners intended for conversation and informal gathering. A six-metre tapestry by Saudi artist Abdulnasser Gharem anchors the room, while large-scale curtains reference the early stages of textile weaving. The layering of contemporary design with regional craftsmanship gives the hotel a stronger sense of context than many international hospitality imports entering the Gulf market. That connection continues throughout the guestrooms and suites. The palette moves through deep greens, ruby, gold, and bronze, while geometric textiles and Arabic-English typographic artwork reinforce the hotel’s regional identity. The W Penthouse, spanning nearly 400 square metres, introduces a more residential atmosphere with private wellness facilities, expansive entertaining areas, and an installation inspired by Subha prayer beads, transforming a familiar cultural object into sculptural form. Yet the social identity of W Riyadh may ultimately define it more than the design itself. Across Riyadh, restaurants and hospitality spaces have increasingly become central to the city’s social infrastructure. Dining now shapes much of Riyadh’s public rhythm, particularly among younger Saudis whose social lives move fluidly between cafés, lounges, restaurants, and hotels throughout the week. W Riyadh is built directly around that behaviour. Its dining concepts operate less as standalone venues and more as layered gathering spaces. Sira introduces a Latin American-inspired menu centred around open-fire cooking and a social dining atmosphere. Beni functions as an all-day coffee house serving specialty coffee and artisanal ice cream, reflecting Riyadh’s increasingly sophisticated café culture, which has become one of the defining elements of the city’s contemporary identity. Later this year, Sahari will expand the hotel further into nightlife and evening programming through an outdoor lounge built around music, performance, and social gatherings extending late into the night. The name itself carries particular resonance. Sahari references the Arabic tradition of staying awake deep into the evening, something long embedded within Gulf social culture, especially during Ramadan and summer months when the city shifts later into the night. Here, the concept becomes contemporary hospitality programming without losing its regional context. This balance between international hospitality language and local rhythm is where W Riyadh feels most successful. Rather than simply importing the existing W formula into Saudi Arabia, the hotel adapts itself to the city’s behaviour, social codes, and pace. The opening also reflects a wider transformation happening across Saudi hospitality itself. Riyadh is entering a period where global hotel brands are no longer arriving cautiously. They are building flagship statements within the city, recognising Saudi Arabia not simply as an emerging market, but as one of the region’s most influential luxury destinations. W Riyadh joins a hospitality landscape increasingly shaped by names such as Edition, St. Regis, Four Seasons, Bab Samhan, and The Ritz-Carlton, all competing to define what luxury hospitality in modern Riyadh will ultimately become. For W Hotels specifically, Riyadh represents something larger than another regional opening. It marks the brand’s entrance into one of the fastest-evolving cultural markets globally, where youth, design, nightlife, dining, and luxury consumption are all being redefined simultaneously. Inside KAFD, that transformation already feels visible. Offices empty into cafés. Restaurants remain full late into the night. Fashion, business, culture, and hospitality increasingly overlap within the same spaces. W Riyadh enters directly into that rhythm, not observing the city’s evolution from a distance, but placing itself inside the movement itself.

Four compositions that move from dawn through twilight Fashion and fragrance have always operated close to one another. Both shape presence through detail, texture, and memory, allowing identity to be carried through something physical yet intangible. With the launch of its first fragrance collection, Peserico extends its visual language into scent, translating the atmosphere of the brand into a more sensory form. The collection emerges from a collaboration with perfumer Caterina Roncati, founder of the Genoese niche fragrance house Strega del Castello. Drawing from a family history rooted in early twentieth-century perfumery, Roncati approaches scent composition with a balance of structure and instinct, shaping fragrances that unfold gradually rather than immediately. Together, Peserico and Roncati developed three fragrances and a perfumed water, each tied to a different moment within the day. The collection moves chronologically, from dawn through midday into sunset, allowing mood, light, and atmosphere to guide the compositions. Aurora Nobile introduces the beginning of the sequence. Inspired by the soft pink light of early morning, the fragrance opens through pear, bergamot, and mandarin before moving into orange blossom, neroli, and sambac jasmine. The composition settles into bourbon vanilla, amber, white musk, and benzoin, creating a warmth that feels smooth rather than heavy. The progression continues with Luce Sublime, positioned around the clarity of midday light. Marine accords introduce the fragrance before cedar, vetiver, cardamom, and clove build through the centre of the composition. The base remains restrained, combining coumarin, amber, and musk in a way that feels dry, airy, and measured. This scent holds particular importance within the collection, operating as the fragrance most closely associated with the house itself. Its character extends further through the accompanying perfumed water, a lighter interpretation that retains the freshness and woody structure of the original composition while softening its intensity into something more diffuse and atmospheric. Tramonto Ambrato closes the collection through a warmer register. Built around the tones of late evening, the fragrance moves through citrus and fruit before settling into amber, cedar, sandalwood, and white musk. Pineapple, cherry, pear, and peach appear within the centre of the composition, introducing sweetness without pushing the fragrance into excess. Across all four creations, there is a consistency in pacing. None of the fragrances rely on immediate projection or overt complexity. Instead, they are constructed to evolve gradually, remaining close to the skin and allowing individual notes to emerge through time and movement. This restraint reflects the wider identity of Peserico itself. The Italian house has built its reputation through precision, softness, and continuity rather than spectacle, allowing materials and tailoring to define the experience of the garment. The fragrances follow the same logic, extending the atmosphere of the brand rather than departing from it. What emerges is a collection shaped around mood and presence. Each composition holds a distinct point within the day, while remaining connected through a shared sense of balance and quiet refinement. Peserico enters fragrance in the same way it approaches fashion, through clarity, texture, and the details that remain long after the first impression.