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Where legacy, rarity, and brilliance met in the heart of the capital This past week, the gilded halls of Mandarin Oriental Al Faisaliah shimmered with the light of rare diamonds, vivid gemstones, and masterful design, as Riyadh welcomed the internationally acclaimed Jewels of the World showcase. Drawing together elite jewelry maisons from across the globe, the exclusive event transformed the capital into a haven of artistry, heritage, and luxury. Curated for collectors, connoisseurs, and those with a passion for the exceptional, Jewels of the World  offered more than just a viewing—it was an immersion into the timeless culture of fine jewelry. A Global Exhibition, Riyadh in Focus Hosted in the soaring, chandelier-lit spaces of the Mandarin Oriental, the exhibition featured an unparalleled collection of haute joaillerie from world-renowned houses and bespoke ateliers. From European heritage brands to rising Middle Eastern designers, each participant presented their most iconic and rarest pieces—many of which were shown in the Kingdom for the very first time. It was a celebration of not only beauty but of craftsmanship, storytelling, and provenance—each jewel a narrative, each design a dialogue between cultures. A Scene of Elegance and Discovery Throughout the multi-day affair, Riyadh’s most discerning guests—collectors, patrons of the arts, and lovers of exceptional design—were invited to explore private salons, meet designers, and discover one-of-one creations in a setting tailored for both intimacy and splendor. Set against Mandarin Oriental’s signature service and understated opulence, the event reflected the refined taste of Riyadh’s growing luxury audience: confident, globally minded, and drawn to the exceptional. The Kingdom’s Love Affair with Jewelry, Reimagined Jewelry has always held a deeply symbolic place in Saudi culture—an expression of identity, status, and celebration. Jewels of the World  reinterpreted that legacy for a new era, where heritage meets global luxury, and where Saudi Arabia continues to define itself not just as a consumer of fine design, but as a host, patron, and tastemaker on the international stage. A Glimpse of What’s to Come As Riyadh evolves into a capital of couture, culture, and high design, Jewels of the World  is yet another shining example of the city’s growing relevance in the world of luxury. With more high-jewelry showcases, watch exhibitions, and brand partnerships planned for the coming season, it’s clear: the capital is glowing—and the world is watching. #TheRiyadhEdit #JewelsOfTheWorld #MandarinOrientalRiyadh #SaudiLuxury #FineJewelry

A night of elegance, culture, and sensory escape at InterContinental Durrat Al Riyadh On a warm Tuesday evening, the InterContinental Durrat Al Riyadh transformed into a sanctuary of scent, sound, and cultural brilliance as HARNN Heritage Spa welcomed over 300 distinguished guests to its Summer Season Celebration. With refined energy and immersive detail, the event marked both the beginning of summer and HARNN’s growing presence within Riyadh’s luxury wellness landscape. Held on May 6, 2025, the celebration was an evocative blend of Thai heritage and contemporary expression, curated to reflect HARNN’s holistic approach to wellness. The evening unfolded like one of the spa’s signature treatments: layered, immersive, and deeply restorative—yet elevated with performance, couture, and cross-cultural prestige. Culture, Wellness, and Royal Ties The event opened with a sophisticated soundtrack of live Thai-inspired electronic music, followed by a welcome from Mr. Marc, General Manager of InterContinental Durrat Al Riyadh Resort & Spa. The Royal Thai Ambassador, H.E. Darm Beentham, delivered an address underscoring the blossoming cultural and diplomatic relationship between Thailand and Saudi Arabia, setting the tone for an evening that would celebrate unity through artistry. A Performance of Beauty Guests were treated to a rich sequence of traditional Thai performances including the Bantherng Dance, the graceful Ging Gala Show, and the expressive Seing Hanglang. The cultural program crescendoed with two dramatic fashion showcases—melding Eastern silhouettes with contemporary refinement, echoing the aesthetic harmony for which both HARNN and Riyadh are increasingly known. As the evening progressed, guests mingled under the stars with curated scents, signature refreshments, and a live DJ set. It was, in every sense, a multisensory celebration—equal parts ceremony and serenity. The Collaborators Behind the Elegance The event was made possible through an impressive synergy of regional and international partners. Event production and service design were led by Black & Yellow, The Beautiful Garden, and TAIT, while support from the Thai Embassy, Emirates NBD, Sitaf, and Solitaire Mall added further prestige and community depth. The result was a seamless experience that merged luxury hospitality with cultural diplomacy. HARNN: A New Chapter in Riyadh Wellness More than just a seasonal occasion, the Summer Celebration represented a deeper message: wellness is cultural, and culture is healing. HARNN Heritage Spa, rooted in the traditions of Thai botanical science and aromatherapy, is carving out a distinct space in Riyadh—offering a destination where traditional wisdom meets five-star hospitality. As Riyadh continues its transformation into a global capital of art, beauty, and refinement, HARNN’s presence feels particularly meaningful. It's not just a spa. It’s a space for connection—between cultures, senses, and self. 📍 HARNN Heritage SpaInterContinental Durrat Al Riyadh Resort & Spa

The Italian icon arrives in Riyadh with a menu crafted by Michelin minds and a space that redefines café culture The Launch at Solitaire Mall included a coffee Masterclass with Lavazza's own coffee expert and service from Michelin Star Chef Igor Macchia. There’s coffee—and then there’s Lavazza. The iconic Italian brand, long celebrated for its espresso mastery and century-old legacy, has officially opened its most elevated concept yet: Lavazza Coffee Design, now serving in Solitaire Mall Riyadh. But this is no ordinary café launch—it’s a statement of intent. A collision of heritage, innovation, and gastronomic artistry that positions Riyadh as one of Lavazza’s most refined international markets to date. The arrival is more than timely. As the Kingdom continues to embrace a cosmopolitan rhythm—where mornings begin with matcha lattes and meetings unfold over cortados—Lavazza Coffee Design presents a new standard in what a coffee destination can be: immersive, intentional, and unmistakably elevated. An Italian Legacy, Reimagined for Riyadh Founded in 1895 in Turin, Lavazza has grown from a humble family roastery into one of the world’s most respected coffee houses. Its reputation has always been built on quality—but in recent years, it has pushed further into the realms of culinary innovation, design, and fine hospitality. Now, with the launch of its Coffee Design concept in Solitaire Mall, Lavazza enters a new era—one that merges its classic espresso DNA with high-concept café culture, developed in collaboration with Michelin-starred chefs and world-renowned gastronomes. The result? A menu that feels more like a tasting journey than a casual stop. Think espresso-infused tiramisu spheres, cold brew caviar, and smoked signature drinks served in glassware worthy of fine dining. The flavors are bold. The techniques are cutting-edge. The experience is seamless. Design That Matches the Palate Much like the coffee, the interior architecture of Lavazza Coffee Design speaks a quiet, confident luxury. Located on the first floor of Solitaire Mall—Riyadh’s newest home for curated fashion and lifestyle—the space is all soft marble, sculpted seating, warm brass, and immersive lighting. It’s not just a place to drink coffee—it’s a place to linger, to work, to gather, and to be seen. A backdrop for fashion insiders, business creatives, and weekend wanderers who expect their environment to match their taste. Even the scent profile of the café—curated with Lavazza’s signature roast blends—invites guests into a world where aroma is part of the aesthetic. It’s luxury in layers: sight, taste, scent, and sound, composed like a symphony. Riyadh’s Café Culture, Refined Saudi Arabia’s love for coffee is rooted in tradition—but its appetite for innovation is rapidly growing. In Riyadh, where third-wave cafés have redefined the social map of the city, Lavazza Coffee Design stands apart by offering something rare: an intersection of artisanal quality and high-design ambiance . It’s not here to compete with your neighborhood espresso bar—it’s here to reframe your expectations. With its curated menu, immersive concept, and unmistakable Italian polish, Lavazza’s Solitaire Mall flagship cements Riyadh’s place on the global map of luxury café destinations. This is where heritage meets haute. Where espresso isn’t ordered—it’s experienced. Now Pouring Lavazza Coffee Design is now open in Solitaire Mall, Riyadh. Table service, takeaway, and curated private tastings available. Whether you’re ordering a classic espresso or a culinary-level coffee dessert, you’re not just getting a cup—you’re getting the Lavazza signature. Because in this city, even your coffee deserves a little couture.

Gucci × Assouline: A Storybound Icon The newest release from luxury publisher Assouline is not just a book—it’s a tribute to one of fashion’s most storied maisons. Simply titled “Gucci”, the volume chronicles the evolution of the Italian house through a curated lens of imagery, design, and archival storytelling. Wrapped in Gucci's own archival textiles and bound to collector-grade standards, the book celebrates the brand’s journey from Florentine craftsmanship to global fashion authority. It includes rare visuals, historic campaigns, and insider reflections—offering readers a glimpse into the house's layered identity. As Martine Assouline explains, “This isn’t just a monograph—it’s a love letter to creativity, daring, and the cultural imprint of fashion.” The book marks yet another thoughtful collaboration between Gucci and Assouline, known for elevating the world of publishing into the realm of collectible art. For fans of heritage, design, and storytelling, this is a volume worth displaying—and preserving. In Riyadh, the Gucci × Assouline book is now available in limited quantities at Assouline Via Riyadh, select Gucci boutiques, and assouline.com .

Where Music Meets Taste at Via Riyadh This past weekend, the pulse of Riyadh echoed through the marble corridors and open-air terraces of Via Riyadh, where the third edition of Eats & Beats  marked a milestone: the two-year anniversary of Cool Inc at this iconic lifestyle destination. What began as an immersive concept has grown into a cultural fixture—and this celebration was its most vibrant expression yet. Set against the ultra-luxury backdrop of one of the capital’s most prestigious retail and dining destinations, Eats & Beats  was more than just an event—it was a mood. Curated by Cool Inc, the Riyadh-based hospitality force redefining contemporary Saudi lifestyle, this weekend series brought together world-class cuisine, live DJ sets, and a high-style crowd that knows how to enjoy the city's evolving cultural rhythm. From sunset into late night, guests experienced a curated lineup of more than 30 live performers echoing across Via Riyadh’s alfresco courtyards, with each beat paired to menus by some of the city’s most exclusive restaurants including Madeo, Scott's, Ferdi, Spago, Les Deux Margot, Vega Cigar Lounge, and Raoul's  — all while the city’s fashion-forward tastemakers sipped, dined, and relaxed in effortless sync. Cool Inc, the hospitality group behind some of Riyadh’s most iconic dining and lifestyle concepts, continued to innovate with Eats & Beats , elevating the standard for immersive, lifestyle-driven activations in the Kingdom. Known for bringing international brands to the Saudi scene—from Beefbar to Sexy Fish—the group has become synonymous with cultural fusion, creative ambiance, and curated experiences. This edition of Eats & Beats  once again revealed a Riyadh reimagined: global flavors, bold beats, and a cosmopolitan energy that refused to stay still. Whether you came for the soundtrack, the crowd, or the cuisine, one thing was certain—you left with your senses stirred.

Tonic Blends Diverse Traditions and Female Creativity at the Four Seasons Riyadh Riyadh’s luxury hospitality scene has just added a sparkling new gem to its crown. Introducing Tonic , the chic new bar concept tucked inside the Four Seasons Hotel Riyadh at Kingdom Centre. Part apothecary, part escape, and entirely refined, Tonic offers a fresh take on the modern lounge—an elegant destination for crafted refreshments, sophisticated conversation, and stylish downtime. But what makes it truly unique? Its all-female team of hosts, mixologists, and creatives leading the experience. From the moment you enter, the space whispers intimacy and intention. Warm lighting bounces off glass shelves lined with botanicals, herbs, and artisanal tinctures. The menu—both spirited and spirit-free—is as layered as it is artful, offering house-made infusions, local ingredients, and beautifully composed drinks that reflect wellness, indulgence, and storytelling in equal measure. What sets Tonic apart isn’t just its curated atmosphere—it’s the women behind the bar. From herbalists to flavor architects, the all-female staff brings a nuanced perspective to luxury mixology. Their presence is felt in the smallest details: the choice of rare citrus, the balance of spice, the storytelling that accompanies every pour. They’re not just serving drinks—they’re shaping experience. Adding to the richness of the experience is the diverse cultural makeup of the team, with members hailing from across the globe—from Italy to Argentina and beyond. Each woman brings her own heritage, taste memories, and regional inspirations to the mix, resulting in a menu that feels both worldly and wildly personal. One sip might transport you to a Kyoto garden with floral yuzu, while another echoes a Mediterranean coastline through lavender, fig, or sun-warmed stone fruit. This dynamic blend of perspectives makes every creation a quiet conversation between cultures, ingredients, and emotion. In a city where female leadership continues to blossom across sectors, Tonic is a subtle yet powerful statement about presence and perspective. It is a bar, yes—but it is also a stage for creativity, for quiet confidence, and for elevated connection. Whether you’re a guest of the hotel, a design lover in search of your next space, or a connoisseur of fine sips, Tonic welcomes you to unwind with purpose. And in a place where every element is considered, it’s no surprise that the final flourish comes not from what’s poured—but from who pours it. Location:  Tonic Bar, Four Seasons Hotel Riyadh, Kingdom Centre, Riyadh Hours:  Daily, 6:00 PM – 2:00 AM Reservations highly recommended

A brilliant moment for high jewelry education in the Kingdom This week, L’École School of Jewelry Arts from Van Cleef & Arpels brought its renowned “4 Cs of Diamonds”  workshop to Riyadh—marking a brilliant moment for jewelry education in the Kingdom. Hosted in partnership with Van Cleef & Arpels Saudi Arabia, the hands-on session invited guests to explore the diamond in its truest form: not only as a symbol of luxury, but as a marvel of science, craft, and natural wonder. Guided by expert gemologists, participants examined stones through a 10x loupe, the same tool professionals use to assess clarity and brilliance. The experience offered more than sparkle—it unpacked the essential qualities that define diamond value: cut, color, clarity, and carat weight. With each facet revealed, the workshop turned admiration into understanding. In a setting that blended technical precision with poetic detail, attendees walked away with newfound knowledge—and a deeper appreciation for the craftsmanship behind every brilliant stone. This wasn’t just a jewelry class. It was a rare invitation to see beauty, thoughtfully magnified. L’École at a Glance: Must-Knows Saudi Workshops:  Pop-ups osted in Riyadh in partnership with Van Cleef & Arpels Saudi Arabia Founded:  2012 in Paris under the patronage of Van Cleef & Arpels Signature Courses:  Introduction to Gemology, The 4 Cs of Diamonds, Gouaché Technique, Wax Modeling, Stone Setting Who Can Join:  Open to all—no previous experience required A lso Located In:  Paris, Hong Kong, Tokyo, and Dubai Online Learning:  Free talks, lectures, and digital exhibitions available year-round Mission:  To make the world of jewelry accessible, educational, and inspiring for all Learn more and register for online talks at www. https://www.lecolevancleefarpels.com/

Bvlgari Celebrates their Grand Opening at Solitaire Mall Bvlgari unveiled its latest boutique in Riyadh’s Solitaire Mall, marking a significant addition to the city’s luxury landscape. This opening reinforces Bvlgari’s commitment to the Kingdom and introduces a space where Roman heritage meets contemporary elegance.​ A Design Inspired by Rome The boutique’s façade draws inspiration from a 1930s bracelet sketch preserved in Bvlgari’s archives, featuring a geometric rhombus mesh pattern adorned with eight-pointed stars. Framed by travertino Navona portals reminiscent of the Via Condotti flagship in Rome, the entrance sets the tone for the opulence within. A centerpiece Serpenti chandelier, crafted in Murano glass by Venini artisans, pays homage to one of Bvlgari’s most iconic motifs, blending Greco-Roman roots with modern design. An Immersive Retail Experience Inside, the boutique offers a curated selection of Bvlgari’s jewelry, watches, and accessories, presented in an environment that reflects the brand’s dedication to craftsmanship and innovation. A private lounge provides an intimate setting for clients to explore collections and enjoy personalized service, embodying Bvlgari’s signature hospitality.  Solitaire Mall: A New Luxury Destination Solitaire Mall, Riyadh’s newest luxury lifestyle hub, hosts an array of high-end brands including Cartier, Dior, Louis Vuitton, Tiffany & Co., and Van Cleef & Arpels. Designed by Benoy, the mall features distinctive wind towers, lush interiors, and a blend of retail, dining, and entertainment options, establishing itself as a premier destination for discerning shoppers.  Bvlgari’s presence in Solitaire Mall not only enhances the mall’s prestige but also offers Riyadh’s clientele a unique opportunity to experience the brand’s Roman heritage and contemporary luxury.​ 📍 Bvlgari Boutique, Solitaire Mall, Riyadh Hours: 10:00 AM – 11:00 PM (Thu–Fri until 12:00 AM) Explore more: bulgari.com

Design Forward. Nature First. Welcome to Laheq Island. In the ever-evolving tapestry of Saudi Arabia’s giga-projects, a new chapter unfolds with the unveiling of Laheq Island—a visionary development by Red Sea Global (RSG). Scheduled to welcome its first residents and guests in 2028, Laheq stands as the inaugural private residential island within the expansive Red Sea destination, marking a significant stride in the Kingdom’s commitment to sustainable luxury living. A Harmonious Blend of Design and Nature Spanning 400 hectares, Laheq Island is a testament to thoughtful design and environmental stewardship. At its heart lies “The Ring”, an 800-meter-wide circular structure conceptualized by the renowned Foster + Partners. This architectural marvel encircles a serene lagoon, housing luxury apartments, two boutique hotels, and a vibrant souk. Elevated above the water, The Ring integrates green roofs, shaded canopies, and pergolas, creating a living landscape that evolves with time . The island’s master plan, aptly named “Forever Garden”, envisions a resort community where lush vegetation flourishes, supported by recycled water systems and sustainable infrastructure. By concentrating development at the center, the design preserves the island’s pristine perimeters, allowing native ecosystems to thrive undisturbed. Elevated Living Amidst Natural Splendor Beyond its architectural prowess, Laheq Island offers an array of world-class amenities tailored for both residents and visitors. These include a 115-berth marina, a beach club, sailing and watersports schools, a racket club, and an 18-hole golf course with a clubhouse. The residential offerings range from luxury apartments within The Ring to expansive villas along the shoreline, all unified by a cohesive architectural language of layered timber geometries . A Commitment to Regenerative Tourism Laheq Island is more than a luxury destination; it embodies RSG’s dedication to regenerative tourism. As part of its broader environmental initiatives, RSG has pledged to plant 50 million mangrove trees and actively regenerate coral reefs and marine habitats surrounding the island. All facilities and resorts within the Red Sea destination, including Laheq, will operate entirely on renewable energy, setting a new global benchmark for sustainable development. Redefining the Future of Luxury Living As Saudi Arabia continues its transformative journey under Vision 2030, Laheq Island emerges as a beacon of what the future holds—a harmonious blend of luxury, sustainability, and cultural authenticity. For discerning travelers and residents alike, Laheq offers not just a place to stay, but a lifestyle that resonates with the rhythms of nature and the aspirations of a nation. 📍 Laheq Island, Red Sea, Saudi Arabia Opening:  2028 Developer:  Red Sea Global Design:  Foster + Partners Residences:  Luxury apartments and villas Amenities:  Marina, beach club, watersports schools, golf course, souk

The One-Table Concept Redefining Private Dining in Riyadh In a city where culinary sophistication continues to evolve at pace with its luxury landscape, the debut of Julian—an exclusive dining concept nestled within Café Boulud at the Four Seasons Hotel Riyadh—marks a new high point in the capital’s gastronomic identity. Hidden behind a curved bronze door within the famed restaurant, Julian is not simply a private dining room—it’s a discreet, design-forward experience that blends intimacy, artistry, and haute hospitality. The concept redefines what it means to gather, to taste, and to savor. An Invitation-Only Culinary Chamber Julian was created for those who understand that luxury is not always loud. With just one table, one entrance, and one menu per evening, the experience is deeply personal and inherently exclusive. The space was conceived to host elevated gatherings—whether for private business dinners, high-profile guests, or curated celebrations—with absolute discretion and immaculate detail. Its interiors reflect refined restraint: sleek bronze finishes, tailored lighting, and minimalist décor that echoes the quiet power of modern Saudi style. Designed to disappear into the architecture of Café Boulud, Julian is as much about mood as it is about menu. The Menu as Masterpiece The dining journey within Julian is helmed by the award-winning culinary team behind Café Boulud, offering seasonal menus crafted around premium ingredients and classical French techniques—reinterpreted through a local lens. Dishes are plated with poetic precision, wines are selected with discretion, and service moves like choreography. Each seating is an event in itself—pre-arranged, bespoke, and tailored to the guests' preferences. The result is a gastronomic encounter that is as personal as it is theatrical, where every course unfolds like a conversation. The Boulud Legacy, Reimagined in Riyadh At the core of Café Boulud and its newest concept, Julian, is the culinary philosophy of Chef Daniel Boulud, one of the most celebrated French chefs in the world, whose flagship restaurant in New York holds two Michelin stars. Known for blending the timeless elegance of French cuisine with modern global influences, Boulud has long championed the art of personalized dining—making Julian a natural evolution of his vision. Bringing that legacy to Riyadh is Chef Thierry Motsch, a Boulud protégé who has trained in some of the world’s most prestigious kitchens. With his deep understanding of French gastronomy and his refined sensitivity to local tastes, Motsch leads the culinary direction at Café Boulud Riyadh with grace and exacting skill. Under his guidance, Julian delivers an experience that feels both deeply classic and uniquely current—true to Boulud’s legacy and tailored to Riyadh’s growing appetite for world-class hospitality. A Destination Within a Destination With JULIÁN, the Four Seasons Hotel Riyadh further cements its role as the city’s luxury leader in dining. It’s not just a hotel restaurant—it's now home to one of the most exclusive culinary concepts in the Kingdom. For tastemakers, brand hosts, and elite guests seeking a space that matches their level of discernment, Julian offers the rarest combination: privacy, perfection, and a profound sense of occasion. 📍 JULIÁN at Café Boulud Four Seasons Hotel Riyadh Private bookings only by invitation To join the exclusive waitlist for Julian: 011 211 5500

Maknana to Debut at Diriyah Art Futures As Riyadh continues to establish itself as the region’s cultural frontier, Diriyah Art Futures  (DAF) emerges once again as the city’s most forward-thinking platform—blurring the lines between art, technology, and sociopolitical dialogue. With its new exhibition, Maknana: An Archaeology of New Media Art in the Arab World, DAF invites audiences to look beyond the surface of digital art and into the codes, glitches, and algorithms that shape its cultural soul. Running from April 21 to July 19, 2025, Maknana  gathers over 40 pioneering artists from across the Arab world to explore the evolution of digital and new media art in the region—from early video experiments to contemporary generative systems. Co-curated by artists and cultural visionaries Haytham Nawar and Ala Younis, the exhibition traces decades of innovation, experimentation, and resistance through digital tools. A Region Reimagined Through Code The title Maknana , meaning “automation” in Arabic, sets the tone for an exhibition rooted in inquiry: how have Arab artists repurposed, challenged, or reclaimed digital technology as a creative language? What does it mean to create in code when culture, memory, and identity are in constant flux? The exhibition is structured into four thematic zones—Automation, Autonomy, Ripples, and Glitch—each revealing how Arab artists across generations and geographies have interacted with the digital realm to reflect on autonomy, disruption, and transformation. The lineup includes renowned Saudi names such as Ahmed Mater, Muhannad Shono, and ARC (Abdullah Rashed), alongside a constellation of regional heavyweights including Emily Jacir, Mona Hatoum, Akram Zaatari, Farah Al Qasimi, and Walid Raad. From experimental film and VR installations to archival interventions and speculative ecologies, Maknana doesn't merely showcase new media—it unearths it. A Living Archive of Arab Digital Thought At its heart, Maknana  is both retrospective and visionary. It surveys the past to imagine the future, spotlighting rare archival works and newly commissioned pieces in a dialogue that transcends time, geography, and genre. The works speak to memory, surveillance, networked resistance, and post-digital aesthetics—offering a lens on how Arab creatives have shaped their own digital narratives, outside of western canon. Diriyah Art Futures, located in the UNESCO World Heritage site of Diriyah, is the first institution in the MENA region fully dedicated to New Media and Digital Art. Backed by the Ministry of Culture, the space is more than an exhibition venue—it’s a lab, a classroom, a performance space, and a think tank. More Than an Exhibition To deepen engagement, DAF will present a dynamic public program alongside Maknana , featuring talks, performances, screenings, and workshops. Visitors will have the opportunity to engage directly with artists, curators, and thought leaders who are shaping the future of digital creativity in the Arab world. As the Arab world continues to define its place in the global creative landscape, Maknana  stands as a cultural milestone—a rare, deeply layered exploration of digital language, shaped by regional identity and artistic autonomy. Maknana: An Archaeology of New Media Art in the Arab World April 21 – July 19, 2025 📍Diriyah Art Futures, Riyadh More info: daf.moc.gov.sa Follow: @dafmoc

A New Chapter in Saudi Style at Via Riyadh In the gilded hallways of Via Riyadh, where fashion meets architecture and concept meets curation, MWAZ continues to set the pace for modern Saudi retail. This is not simply a boutique—it is a visual and sensory journey. And now, with the arrival of Atelier Hekayat’s designs, MWAZ has added a compelling new voice to its narrative. The partnership is more than a retail collaboration—it’s a celebration of Saudi creativity, where tradition and storytelling are layered with impeccable tailoring and a fashion-forward eye. MWAZ: A Retail Destination Reimagined Spanning over 16,000 square feet across three architecturally distinct floors, MWAZ is known for its immersive format and conceptual layout. Each of the boutique’s four 'frontiers' offers a unique perspective—blending fashion, art, and elevated lifestyle into a curated experience that feels both intimate and innovative. Positioned at the intersection of global taste and local sophistication, MWAZ champions brands and designers that represent the future of luxury—those with craft, character, and a point of view. The space is dynamic, elegant, and purposefully directional—designed for the discerning and culturally fluent shopper. Atelier Hekayat: Fashion That Tells a Story Founded in 2012 by Saudi sisters Alia and Abeer Oraif, Atelier Hekayat has long been a standout among the Kingdom’s rising fashion voices. Their name, “Hekayat”—Arabic for “stories”—reflects their design philosophy: every piece is a narrative, every detail a chapter. Their work is romantic, expressive, and unmistakably Saudi—imbued with the soul of the Hejazi region and the modernity of global runways. The Oraif sisters have garnered international recognition, with their designs worn by supermodel Helena Christensen and shown during London Fashion Week. As part of the prestigious Saudi 100 Brands program, Atelier Hekayat continues to elevate its presence while remaining deeply connected to heritage and identity. A Thoughtful Collaboration Bringing Atelier Hekayat into the MWAZ fold feels inevitable—and inspired. Their pieces, known for sculptural silhouettes, layered textures, and cultural nuance, now grace the racks of Riyadh’s most conceptually daring boutique. For MWAZ’s clientele, this collaboration delivers access to some of the Kingdom’s most meaningful fashion stories, grounded in place and pushed forward by imagination. The partnership represents more than product—it’s an alignment of vision. Both brands value originality, craft, and cultural resonance. Together, they offer a unique retail experience where local fashion heritage is not only preserved, but reframed in a language of modern luxury. Now available exclusively at MWAZ, Via Riyadh.A space where concept meets couture—and Saudi fashion finds its global voice.