Time Well Spent With Breitling

Breitling introduces its first Middle East kitchen in Riyadh

Breitling has long understood that time is best experienced, not just measured. With the opening of Breitling Kitchen in Riyadh, the Swiss watchmaker introduces a new chapter in how the brand connects with its community, bringing together horology, hospitality, and everyday social ritual under one roof.

Located within the expanded Breitling Boutique at Panorama Mall, the new Breitling Kitchen marks the first of its kind in the Middle East and one of only three globally. It sits alongside sister spaces in Geneva and Seoul, positioning Riyadh firmly within a select international circle where retail evolves into lifestyle.

The space itself feels immediately familiar to anyone who knows Breitling’s industrial loft aesthetic. Exposed brick walls, open sightlines, and relaxed banquette seating create an atmosphere that is welcoming rather than formal. A coffee bar anchors the room, setting the tone for a place designed to be lived in rather than passed through. It is not a restaurant attached to a boutique, but a continuation of the brand’s philosophy of casual luxury and approachability.

For Breitling, this opening is part of a broader shift in how the brand engages its audience globally. As Aed Adwan, Managing Director of Breitling Middle East, shared at the opening, the concept reflects a deliberate move toward creating spaces that feel inclusive and social. He noted that Breitling has been redefining the boutique experience worldwide by turning retail locations into lifestyle destinations, and expressed pride in bringing this concept to Saudi Arabia for the first time.

At the heart of Breitling Kitchen Riyadh is the culinary direction of Chef Khaled Alhussaini. Drawing from his Saudi roots, the menu balances international comfort with subtle local influence. Guests can move seamlessly from breakfast meetings to long lunches or relaxed dinners, all within the rhythm of the boutique’s opening hours. The result is a space that feels flexible and relevant to daily life, whether visitors arrive as watch collectors, coffee regulars, or curious first timers.

The partnership behind the project carries equal significance. Sheikh Mohammed Al Hussaini, CEO of Al Hussaini Trading Co., emphasized that the Kitchen represents more than a dining concept. As Breitling’s long standing retail partner in Saudi Arabia, he described the opening as a reflection of shared values around innovation, lifestyle, and exceptional customer experience. The space is designed to bring people together, reinforcing Breitling’s role not only as a watchmaker, but as a cultural presence within the city.

Riyadh is a natural home for this concept. As the city’s retail and social landscapes continue to evolve, brands are increasingly expected to offer more than products. Experiences matter, and places where people can gather without agenda are becoming central to modern luxury. Breitling Kitchen answers that need with ease. It invites guests to slow down, sit longer, and engage with the brand in a way that feels organic rather than transactional.

The opening also reflects Breitling’s broader heritage. Founded in 1884, the Swiss watchmaker built its reputation on precision instruments for air, land, and sea, pioneering the modern chronograph and navigational tool watches. Today, the brand balances that technical legacy with a contemporary sensibility, operating more than 270 industrial loft inspired retail locations worldwide. Each space reinforces Breitling’s commitment to inclusive luxury, sustainability, and craftsmanship, values that now extend naturally into hospitality.

Breitling Kitchen Riyadh stands as a clear expression of where luxury retail is heading. It is about connection, comfort, and community, without losing sight of craftsmanship or identity. In bringing this concept to Saudi Arabia, Breitling acknowledges the sophistication of its local audience and the city’s growing role in shaping global luxury culture.

In a city defined by momentum, the Breitling Kitchen offers something quietly rare. A place to pause, gather, and enjoy time well spent.